China- Twitter and LeEco announced a joint business partnership to grow LeEco’s global influence through the world’s leading live communications platform. The advertising partnership will provide access to campaign-based analytics and custom research, strategic advertiser tools and resources, and first-to-market advertiser innovation in 2016. For example, LeEco will be one of the first brands from China to get access to First View, a new video-based advertising product from Twitter, to reach a … [Read more...] about LeEco joins forces with Twitter
#SocialTV
The introduction of social media has enabled television content to be more accessible and shared in many ways. Today, television has an interactive element to it with live tweeting starting conversations even before a programme is aired. Broadcasters actively use social media to engage with audiences to enhance their viewer experience - it is almost safe to say that social media is a necessity to promoting content. Some broadcasters also incorporate social media within their programme by … [Read more...] about #SocialTV
The A Word premiere’s success
The new Fifty Fathoms and Keshet UK series The A Word aired for the first time on BBC One and held an average of 4.7 million viewers, which increased to 5 million in the final 15 minutes. The numbers were double that on ITV1 and Channel 4 and 1.2% above the average annual share for the slot. The show has since become the most the second most-watched on BBC iPlayer. The impact of the premiere was also demonstrated through social media activity which revealed a nationwide conversation about … [Read more...] about The A Word premiere’s success
Twitter brings digital engagement to forefront
Follower count has usually been one of the main criterions for ranking data on Twitter. This is the first time engagement scores are used to rank politicians, Bollywood actors, TV personalities, musicians, sport stars, and media brands -- and not number of followers. In partnership with Times of India, Twitter have launched the Times Twitter Impact List, a series of ranking lists across verticals to showcase that engagement on Twitter is key to create impact. Key moments in news, entertainment, … [Read more...] about Twitter brings digital engagement to forefront
IPSOS research on Mass Affluent
Singapore- New research from IPSOS shows that Twitter is increasingly adopted by the Mass Affluent across key markets in Asia. In Singapore, 8 out of 10 (78%) of the Mass Affluent surveyed use Twitter on a regular basis- with 46% of existing users planning to use the platform more going forward. The research found that Mass Affluents like to be better informed (79%), believe that life is about having great experiences (81%), and want to help in the community (70%). Those who use Twitter are … [Read more...] about IPSOS research on Mass Affluent
Twitter new tools for businesses
Singapore- Twitter announced two new tools to enable businesses to provide even better customer service on the platform. The new tools help customers move from Tweets to Direct Messages, and Customer Feedback. A business can now add a deep link to their Tweets that automatically displays a call to action button, which allows the customer to send the business a Direct Message, quickly and easily. … [Read more...] about Twitter new tools for businesses