Melbourne – Almost three quarters (74 per cent) of consumers with a broadband connection surveyed by Ovum’s Consumer Insights Analyzer, claim to surf the internet at the same time as watching TV. The independent telecoms analyst found that 37 per cent of consumers actually indulge in this behaviour on a regular basis. The survey also revealed that overall, 51 per cent of the consumers use the internet to access further information related to the TV content they are viewing. … [Read more...] about Multi-tasking a growing trend
Three-screen coverage of the Royal Wedding
CNN’s global coverage of the Royal Wedding of Prince William and Kate Middleton (today at 4pm, SG/HK time) will incorporate Facebook, Twitter and iReport, the network’s global participatory news community, into its television programming. These on-air integrations will enable consumers to share in the experience with their family and friends in real-time, as well as contribute first-person perspectives on the day’s events. The primary social media integrations on CNN’s … [Read more...] about Three-screen coverage of the Royal Wedding
CNN harnesses World Cup buzz on Twitter
CNN is bringing its audience a dynamic and interactive way to follow the popular conversations related to the World Cup. Available exclusively on CNN.com, South Africa 2010: Twitter Buzz provides online users an engaging way to view and participate in online conversations surrounding the World Cup in real time. At www.cnn.com/TwitterBuzz, topics generating the most buzz on Twitter related to the World Cup are represented visually through photos; and the more a topic is discussed, the larger its … [Read more...] about CNN harnesses World Cup buzz on Twitter
