3 Screen Solutions (3SS), leading provider of software solutions for set-top boxes (STB), smart TV, multiscreen and in-vehicle entertainment, announces the appointment of James Twitchett as 3SS Head of Product.
In this newly created position, effective immediately, Twitchett will lead the company’s product strategy and roadmap. He will guide 3SS’ product vision, development, and growth, focusing on delivering cohesive, high-quality product and brand experiences across every stage of the customer journey.
Twitchett will shape 3SS’ entertainment ecosystem, embracing pay-TV/telco and automotive segments, which connects deeply with end users and meets the evolving needs of 3SS’ B2B partners worldwide. Twitchett will also spearhead the integration of AI across the company’s products, bringing a strategic view on leveraging this technology best to drive meaningful innovation.
Prior to joining 3SS, Twitchett worked with OTT solutions provider Deltatre for six years. He joined the company in 2018 as Product Programme Manager. He transformed the company’s workflows and productization strategy in his subsequent position of Director of Product Operations, Digital Streaming. Appointed Director of Product Management in 2019, he managed product strategy and operations for the company, recently enlarged through acquisition. He led multiple product-focused teams in a role that included product and solution definition, documentation, setting licensing strategy, and optimizing customer engagement.
In 2013, Twitchett joined BT plc as Project Manager, and had several promotions during his five years there. Reaching the senior position of Programme Manager, he drove technology and distribution strategy for award-winning BT Sport, the UK telco’s flagship sports TV service. With Twitchett’s oversight, the service took great strides in leveraging the latest video technology innovations to deliver a truly rich user-centric experience to viewers. He steered a full roadmap of digital innovations during this period. These included the launch of the service’s Interactive Video Player, mainly used for football. Feature-rich coverage of UEFA Champions League, for which BT was the rightsholder at the time, delighted fans with the combination of live sport broadcasts and data-fuelled user-centric UX enhancements. He also oversaw the introduction of Dynamic Ad Insertion (DAI) on the BT Sport service. He collaborated with major UK operators Virgin, EE, BT TV, Sky and Plusnet on the BT Sport Box Office pay-per-view offering, crafting the user experience always with viewers in mind.
“I am so excited to join 3SS, a pioneering technology innovator that has redefined what people can expect from their entertainment user experience,” said Twitchett. “I really look forward to working with service providers, both operators and those in the automotive space, and help deliver transformative services to consumers.”
“I look forward to building on my knowledge and understanding from the TV and entertainment space, working with my 3SS colleagues to devise and deploy product-led business strategies, and also to opening new horizons for advanced entertainment in vehicles,” Twitchett added.
“James has a demonstrable depth of experience in delivering world class services to consumers,” said Pierre Donath, CPO & CMO at 3SS.
“With his proven commercial and technological expertise, and track record in product development and marketing, as well as his abiding commitment to delivering superior viewing experiences, we’re delighted to welcome James to the 3SS team,” Donath added.
Twitchett holds a BSc. Business Management from the University of Birmingham.
