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The war between OTT and Pay-TV
Best practices for pay-TV providers to win the
war through personalised experiences. Digitalsmiths, a TiVo company and the leader in content discovery technology and analytics, obviously has strong
theories on what is causing phenomenal changes and how these trends can be halted or, better yet, reversed.
Digitalsmiths shares its quarterly findings with Television Asia Plus.
Social media has taken over the world by storm. With its current impact on users worldwide, television broadcasters are integrating social media into its programmes to maximise and enhance viewer experience. Cheryl Soh speaks to Twitter’s Rishi Jaitly, VP, Media, Asia-Pacific & Middle East on the opportunities it has created for broadcasters globally.
The rapid evolution of today’s audience consumption habits are resulting in an increase of fragmented viewers. Digital media has become a huge part of our lives, in the form of social media to the way we consume traditional media. Cheryl Soh speaks to Debbie Lee, Founder and CEO of Tech Storm, the consumer technology and entrepreneurship media platform that has grown rapidly in less than two years.
Heads up in the cloud
As one of the worldwide leaders in IT, Cisco helps companies to connect the previously unconnected. Introducing its latest cloud technology, the Infi nite suite of solutions is a game changer that will give greater fl exibility and cost-saving for its customers. Cheryl Soh speaks to Dr. Ken Morse, CTO of Video Software and Solutions at Cisco.
Put Programmatic TV to Work for You Today
Ooyala helps deliver content that connects. A U.S.-based subsidiary of Telstra, Ooyala’s comprehensive suite of offerings includes one of the world’s largest premium video platforms and a leading ad serving solution. Built with superior analytics capabilities and a strong commitment to customers’ success, Ooyala’s industry-leading end-to-end solutions help large-scale broadcasters, operators, media companies, enterprises and brands build more engaged and more profi table audiences. Some of the most successful and innovative media companies in the world rely on Ooyala’s solution.
CNBC launches ad campaign to thank viewers across Asia Pacific
The channel is the number one international business and financial news channel across Asia, based on the latest Pan Asia-Pacific Cross Media Survey.