Singapore– New research from IPSOS shows that Twitter is increasingly adopted by the Mass Affluent across key markets in Asia.

In Singapore, 8 out of 10 (78%) of the Mass Affluent surveyed use Twitter on a regular basis- with 46% of existing users planning to use the platform more going forward.

The research found that Mass Affluents like to be better informed (79%), believe that life is about having great experiences (81%), and want to help in the community (70%). Those who use Twitter are twice as likely to be the first to use new tech products, will spend 2.3 times more on luxury goods/services in the future, and are 1.5 times more likely to recommend new products.