IPSOS research on Mass Affluent

78% of the Mass Affluent in Singapore are on Twitter.


Ipsos Twitter

Singapore– New research from IPSOS shows that Twitter is increasingly adopted by the Mass Affluent across key markets in Asia.

In Singapore, 8 out of 10 (78%) of the Mass Affluent surveyed use Twitter on a regular basis- with 46% of existing users planning to use the platform more going forward.

The research found that Mass Affluents like to be better informed (79%), believe that life is about having great experiences (81%), and want to help in the community (70%). Those who use Twitter are twice as likely to be the first to use new tech products, will spend 2.3 times more on luxury goods/services in the future, and are 1.5 times more likely to recommend new products.



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