Teletica achieves huge digital audience with 2018 World Cup
Teletica previously partnered with Grabyo for the 2018 FIFA World Cup to publish real-time, geo-restricted video clips from the tournament directly to Costa Rican users on Facebook and Twitter. Teletica achieved 18 million video views with a population of just under five million people.
Social media has taken over the world by storm. With its current impact on users worldwide, television broadcasters are integrating social media into its programmes to maximise and enhance viewer experience. Cheryl Soh speaks to Twitter’s Rishi Jaitly, VP, Media, Asia-Pacific & Middle East on the opportunities it has created for broadcasters globally.