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Arkona launches EASY-IP true hybrid SDI/IP routing solution in Asia Pac with Magna Systems

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Arkona launches EASY-IP true hybrid SDI/IP routing solution in Asia Pac with Magna Systems

March 21, 2025 by TVA Editor

In a world of financial uncertainty and evolving broadcast technology, arkona has launched EASY-IP with its technology partner Magna Systems in the Asia Pac region. EASY-IP is the industry’s only true hybrid SDI/IP routing solution that enables broadcasters to transition to ST2110 at their own pace, with zero additional investment or hidden future costs.

EASY-IP is a comprehensive package that integrates BLADE//runner and manifold CLOUD live production hardware and software, delivering a unified solution for video and audio routing, multiviewing and processing. This tested and certified design by arkona and manifold ensures a smooth transition to a flexible, future-proof IP infrastructure.

Arkona CEO Rainer Sturm explained, “Broadcasters shouldn’t have to choose between staying with SDI or making an expensive jump to ST2110. To that end EASY-IP gives them both in a way that’s cost-effective, scalable and ready for the future.”

As broadcasters balance existing SDI/UHD infrastructures with the growing demand for IP-based workflows, EASY-IP provides a seamless, scalable and cost-effective path forward without the need for forklift upgrades or disruptive overhauls. 

EASY-IP is the only solution on the market that allows full operation in SDI/UHD today while providing a built-in transition path to ST2110.

Unlike other solutions requiring multiple boxes and complex integrations, EASY-IP delivers everything on a single hardware and software platform, handling:

• Video, audio and metadata routing

• Processing and multiviewing

• Dynamic hybrid SDI/IP workflows

• Scalable expansion without hidden costs

 

While the broadcast industry debates when and how to transition to ST2110, with EASY-IP arkona has put the control in the user’s hands as it’s the users who decide when and how much to move to IP, without forced investments or operational disruptions. 

Key features of EASY-IP

• Free-of-charge software control panels for seamless operation

• Full compatibility with existing NMOS & Ember+ orchestration systems

• Router software with live thumbnails for ultimate workflow control

• Energy-efficient, scalable design to meet financial and environmental goals

 

Other Topics: Arkona, Asian content, asian content news, asian entertainment news, asian media news, asian streaming apps, avod news, broadcaster news, Co-Productions, Content Distribution, content news, EASY-IP, entertainment news, format licensing, format sales, k-drama news, Magna Systems, media news, NAB 2025, OTT news, pay-tv news, people and appointments, Rainer Sturm, show distributor, show format, Technology

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