Newly released data from Ipsos has revealed that BBC News is the top international online news brand accessed weekly in APAC, as well as the fastest-growing. The research also showed the outstanding performance for BBC News among business leaders in the region as it was named the #1 international online news brand accessed weekly in APAC among C-suite executives1 and business opinion leaders2. Meanwhile, the BBC’s global news TV channel, BBC World News, performed equally as well among … [Read more...] about Ipsos names BBC News as top online international news brand accessed weekly in APAC
Ipsos
Ipsos names BBC as fastest-growing international news brand across APAC
Industry research body Ipsos announced that BBC News is the fastest-growing international news brand in the Asia Pacific. It reached more influential opinion formers in the region than any of its competitors and was the top performer in Australia and India. Alistair McEwan, SVP Commercial Development, BBC Global News, says, “These results show that, during a time of uncertainty, with a global pandemic and political unrest in many parts of the world, people are increasingly turning towards … [Read more...] about Ipsos names BBC as fastest-growing international news brand across APAC
IPSOS research on Mass Affluent
Singapore- New research from IPSOS shows that Twitter is increasingly adopted by the Mass Affluent across key markets in Asia. In Singapore, 8 out of 10 (78%) of the Mass Affluent surveyed use Twitter on a regular basis- with 46% of existing users planning to use the platform more going forward. The research found that Mass Affluents like to be better informed (79%), believe that life is about having great experiences (81%), and want to help in the community (70%). Those who use Twitter are … [Read more...] about IPSOS research on Mass Affluent
CNN announces Ipsos survey results
Two Ipsos surveys - Pan-Asia Pacific Cross-Media (PAX) and Business Elite Asia (BE:Asia), have both confirmed CNN's regional reach and leadership in news and business on TV, web and mobile platforms, said CNN. According to CNN, the latest PAX results for the period Q3 2012 to Q2 2013 show that as a TV brand, CNN’s daily audience is 59% greater than BBC World News and 2.6 times the size of CNBC’s audience. Also, in the digital sphere, more of the PAX population visit CNN via web or … [Read more...] about CNN announces Ipsos survey results
BBC named fastest-growing international news brand in APAC
Singapore – The BBC is the fastest-growing international news brand in Asia Pacific and continues to hold its number one status amongst Asia Pacific’s high net worth consumers and high income earners, according to the new Ipsos PAX study.BBC is the only news brand that has shown quarter on quarter gross audience growth amongst the C suite audience. The proportion of C suites consuming BBC content both on TV and on digital has been growing 10% faster than that of CNN, according … [Read more...] about BBC named fastest-growing international news brand in APAC
NBCUniversal creates awards for Asian women
High Heeled Warriors Singapore - Following NBCUniversal’s High Heeled Warriors research roadshow to advertisers and media buyers, the network plans to roll out the inaugural High Heeled Warrior Awards in the next few months. The High Heeled Warrior Awards will recognise and celebrate the achievements of women in Asia who have contributed to society in their industry and community. Nominations for the first three categories will be shortlisted by a panel of judges. The public will be … [Read more...] about NBCUniversal creates awards for Asian women
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