Singapore – Facebook believes that today’s businesses are better off in a connected environment. At the Festival of Media Asia 2011 today, Carolyn Everson, VP, global marketing solution, Facebook, cited Singapore’s Health Promotion Board, social network game developer Zynga, sports giant Nike and diaper maker Huggies Hong Kong, as examples of entities that have benefitted from being connected to their audiences. Everson told TV ASIA Plus that success is possible because people … [Read more...] about Connect and conquer
Knocking on heaven’s door
Singapore – Angel’s Gate, Asia’s first business-focused reality television programme utilizing multiplatform technologies, has been launched. Produced by digital media company and new business accelerator Interactive SG, and supported by the Media Development Authority of Singapore (MDA), the show engages its audience through television, internet and mobile platforms. Ash Singh, Founder and CEO of Interactive SG, explained at the launch how this “360-degree” … [Read more...] about Knocking on heaven’s door
Facebook flicks go international
Los Angeles – Universal Pictures is launching its Facebook Social Cinema experience internationally by offering the first Johnny English film for rent in the UK and Australia, as well as the US. The comedy/spy thriller’s Facebook debut ties-in with the recent theatrical release of the film’s sequel, Johnny English Reborn. Fans and first-time viewers in the UK and Australia can view Johnny English by renting it through Universal’s Social Cinema application on the official … [Read more...] about Facebook flicks go international
The way forward
This year’s MIPCOM saw multiple cross-platform deals made, blurring the lines that once separated television from the digital sphere. Miramax, Netflix and Fox Broadcasting Company are three examples of this digitalization of TV taking place. Miramax, which attended its first MIPCOM this year, signed a string of digital distribution deals, including agreements with Netflix and Hulu. Netflix, an American provider of on-demand internet streaming media in North and Latin America, itself … [Read more...] about The way forward
Multi-tasking a growing trend
Melbourne – Almost three quarters (74 per cent) of consumers with a broadband connection surveyed by Ovum’s Consumer Insights Analyzer, claim to surf the internet at the same time as watching TV. The independent telecoms analyst found that 37 per cent of consumers actually indulge in this behaviour on a regular basis. The survey also revealed that overall, 51 per cent of the consumers use the internet to access further information related to the TV content they are viewing. … [Read more...] about Multi-tasking a growing trend
Big Brother connects with Facebook
First American Idol, now Germany’s Big Brother. Endemol has launched a voting platform on Facebook in Germany for the reality television series, Big Brother. For the first time ever, fans will be able to vote online for the contestant that they would like to see leave the “Big Brother” house. Up until now viewers have only been able to place their votes by calling in or sending text messages. Endemol in cooperation with plazz entertainment AG, has developed one of the first … [Read more...] about Big Brother connects with Facebook
