Singapore – MTV’s presents a new wave of international Snapchat Discover shows, inviting fans into the enticing wardrobes of some of their favourite celebrities, while also presenting a new super-awkward mini-gameshow that asks couples to guess what secrets are hidden on their partner’s phone. Show Us Ur Phone, which premiered yesterday, is a new short-form gameshow series that will see host and Geordie Shore star Charlotte Crosby ambush couples on the street, and quiz them about the content … [Read more...] about MTV introduce new Snapchat series
Social TV
Major TV companies reboot Social TV
London – The key finding in "The New Social TV - on Snapchat", a television innovation report published this week by digital media research company Futurescape is the first critical appraisal of how major television broadcasters are innovating original Social TV content and formats, partnering with Snapchat. It highlights that the new Social TV is emerging from the television industry, via Snapchat. This is in marked contrast with the first, early 2010s generation, which was driven by … [Read more...] about Major TV companies reboot Social TV
Facebook to overtake Twitter on TV
Social TV activities — that is, the use of social media platforms to discuss, comment on, or enhance the television experience — are quite common among today’s connected consumers. TDG’s latest research indicates that more than half (55 per cent) of adult social network users chat with their friends about TV shows at least a couple of times per year, while 35 per cent do so monthly, and 19 per cent do so daily. And these TV-centered interactions are not lost on network … [Read more...] about Facebook to overtake Twitter on TV
Nielsen measures TV-specific activity on Twitter
New York – Nielsen has announced the commercial launch of Nielsen Twitter TV Ratings, which measures not only “authors”—the number of people tweeting about TV programmes—but also the much larger “audience” of people who actually view those Tweets. Initial analysis of Nielsen Twitter TV Ratings reveals that the Twitter TV audience for an episode is, on average, 50 times larger than the authors who are generating Tweets. For example, if 2,000 people … [Read more...] about Nielsen measures TV-specific activity on Twitter
ONE World Sports partners Simul TV in the U.S.
Dallas and New York – ONE World Sports (OWS), the first English language multi-screen, multi-platform Asia-focused network in the U.S., announced that it is now available on Simul TV, a social television technology that allows viewers to simultaneously stream content. OWS is a leader in Asian sports coverage, featuring LIVE and same day coverage of top Asian sporting events including Japanese baseball, Asian Football Confederation (AFC) Soccer and the OneAsia golf tour. “Simul TV is … [Read more...] about ONE World Sports partners Simul TV in the U.S.
Portal ushers in social TV movement
Sydney, Australia and Santa Monica, California – An online destination offering television fans a new way to connect with other fans and engage with their favorite television shows is now live via FANS.tv. FANS has been quietly powering social television experiences from behind the scenes for major broadcast and studio partners including The CW Network and thebachelor.tv, the alumni and casting site for the hit relationship series "The Bachelor", among others. With the … [Read more...] about Portal ushers in social TV movement
