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Season two of “The MTV Show” to be driven by social media engagement

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Hong Kong/Indonesia/Malaysia/Philippines/Singapore – MTV Asia has announced the return of the second season of The MTV Show – a weekly music and lifestyle show that features top-rated music videos, movies, celebrity news and popular culture – which now comes with a refreshed programming format. The new format will enable its millennial viewers to determine what goes on the show through active social media engagement such as Twitter, Facebook and Instagram.  Sari Trisulo, … [Read more...] about Season two of “The MTV Show” to be driven by social media engagement

International fans of “Top Gear” get new second-screen app

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When the new series of Top Gear UK returns to TV screens on BBC channels across the world next month – just days after UK transmission – a brand new second-screen app from BBC Worldwide will accompany the international broadcasts for the first time in the show’s history. The app, titled “Top Gear Bingo!”, was developed using UK-based Monterosa’s LViS platform, and encourages viewers to look out for well known phrases, cars and items synonymous with the hit … [Read more...] about International fans of “Top Gear” get new second-screen app

A+E Networks launches global digital initiative for “Mankind”

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New York – A+E Networks has launched a global mobile campaign and social media initiative for Mankind The Story of All of Us, a 12-hour television event airing on HISTORY globally. A+E Networks has developed a calendar for social media platforms such as Facebook and Twitter to drive local engagement by HISTORY’s fans worldwide. The offer includes daily updates, topical interactive features such as puzzles, trivia and live Twitter chats during broadcast. The network is also creating a … [Read more...] about A+E Networks launches global digital initiative for “Mankind”

CNN and Facebook launch U.S. election interactive tool

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CNN and Facebook have unveiled the Facebook-CNN Election Insights tool, which displays the real-time number of people talking about President Barack Obama, Vice President Joe Biden, presumptive Republican presidential nominee Mitt Romney and his vice presidential pick, Rep. Paul Ryan. Facebook-CNN Election Insights—found at CNN.com/FBinsights—displays dynamic, real-time charts and visualisations using Facebook Insights to gauge the volume of Facebook activity surrounding the election … [Read more...] about CNN and Facebook launch U.S. election interactive tool

Facebook, CNN partner on US elections coverage

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CNN, a leading source of news and information for the 2012 US presidential campaign, and Facebook have partnered to offer an interactive and social experience for CNN’s on-air, mobile and online audiences and Facebook’s millions of users. The partnership aims to amplify the voices of the social site’s users as they share their thoughts and feelings on candidates and critical issues facing the country ahead of Election Day on November 6 this year. This multi-platform cooperation … [Read more...] about Facebook, CNN partner on US elections coverage