London - Despite concerns over the longer term viability of TV advertising, Ovum’s latest forecast* shows that, on a global basis, revenue growth is expected to continue through to 2020. The US$174 billion generated by TV advertising in 2014 is expected to increase to US$224 billion in 2020, testifying to the medium’s enduring strength at a time when it is being challenged on multiple fronts. Looking on a region-by-region basis, the Middle East & Africa will be the standout … [Read more...] about Ovum’s forecast for TV Advertising
Ovum
Ovum backs the Gulf
Melbourne − The launch of the first non-native subscription online video service in the Middle East heralds a new phase in the evolution of the premium OTT video market in the region. Traditional cultural barriers that previously made outside companies hesitant about launching in the region, the core of which is the GCC, are starting to fall and the industry is starting to react. Ovum profiled the 11 leading premium subscription streaming services in the Middle East and has forecast … [Read more...] about Ovum backs the Gulf
Operators abandon ship
Leading operators in Asia-Pacific are now transitioning to Long Term Evolution (LTE) without continuing to offer burdensome unlimited tariffs. This is based on evidence from research firm Ovum, which found that unlimited data tariffs for LTE are unsustainable because of the traffic growth and management issues they generate. Experience is showing that the move to LTE without flat rates can be achieved with positive results. Ovum believes the best method for the transition is to abandon unlimited … [Read more...] about Operators abandon ship
Tough road ahead
Melbourne – Changes in market conditions and consumer behaviours is forcing dramatic shifts and creating an uncertain future for the Pay-TV industry, states Ovum. This analysis was made in the research firm’s latest report, in which it states that new technologies and players offering alternative ways to view video are undermining the established order of Pay-TV operations. As a result, Pay-TV subscriber growth is slowing in several markets. Jonathan Doran, Ovum principal analyst and … [Read more...] about Tough road ahead
Mass gaming
Melbourne – The Asia-Pacific digital games market will more than double over the next five years to be worth more than $30 billion in 2016, according to a study by research firm Ovum. Ovum analyst Mark Little said the biggest factor contributing to this forecast is the exponential growth of simpler, more casual games. He added that this has meant the gaming market is no longer consumed predominantly by only the teen male demographic. Instead, it is fast gaining mass appeal, which has … [Read more...] about Mass gaming
Multi-tasking a growing trend
Melbourne – Almost three quarters (74 per cent) of consumers with a broadband connection surveyed by Ovum’s Consumer Insights Analyzer, claim to surf the internet at the same time as watching TV. The independent telecoms analyst found that 37 per cent of consumers actually indulge in this behaviour on a regular basis. The survey also revealed that overall, 51 per cent of the consumers use the internet to access further information related to the TV content they are viewing. … [Read more...] about Multi-tasking a growing trend
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