CNN’s global coverage of the Royal Wedding of Prince William and Kate Middleton (today at 4pm, SG/HK time) will incorporate Facebook, Twitter and iReport, the network’s global participatory news community, into its television programming. These on-air integrations will enable consumers to share in the experience with their family and friends in real-time, as well as contribute first-person perspectives on the day’s events. The primary social media integrations on CNN’s … [Read more...] about Three-screen coverage of the Royal Wedding
Facebook shaping up as a strong competitor to mobile operators
Melbourne - A new report by independent telecoms analyst Ovum states that Facebook is much more than a social network - this is just a starting point and its domain spreads much wider. However operators are being slow to wake up to the extent of Facebook's ambitions and tend to view it as benign, non-competitive presence that they are keen to form partnerships. Eden Zoller, author of the report and Ovum principal analyst said, "Facebook is encroaching directly on mobile operator territory and … [Read more...] about Facebook shaping up as a strong competitor to mobile operators
TVNZ wants to capture lost youth via Facebook
TVNZ is rebranding its digital channel TVNZ6 to a youth-focused channel called U. The new-look channel will launch on March 13 and target New Zealand youth aged 15-24. The broadcaster has formed a partnership with social networking site Facebook, in a bid for integration and closer relationships with viewers. U will feature a hosted block of content from 4pm to 7pm daily, driven by a live Facebook application. See more at: http://www.u.tvnz.co.nz/ … [Read more...] about TVNZ wants to capture lost youth via Facebook
Facebook top social networking site in Singapore: Nielsen
Singapore - According to The Nielsen company's recent study among 1,000 Singaporeans aged 15 and above end of last year month, less than two-fifths of people show apprehension towards the security risks associated with social networking sites. Over half (52%) of the Singapore population are reportedly participating in at least one social networking website, with the most popular being Facebook - as indicated by over two-fifths (42%) of the population. Trailing behind as the second-most accessed … [Read more...] about Facebook top social networking site in Singapore: Nielsen
HBO Asia takes ‘Flight’ into digital space
Singapore - HBO Asia has launched several key digital initiatives introducing new applications online which serve as an easier way to access schedules and information from all over the web. HBO Asia now offers program information through a desktop widget, as well as on popular social networking site Facebook. Additionally, HBO Asia is leveraging the massive video site YouTube with a contest targeted at the youth market where winning videos are offered a first-ever chance to be on HBO. Building … [Read more...] about HBO Asia takes ‘Flight’ into digital space
