Melbourne – Changes in market conditions and consumer behaviours is forcing dramatic shifts and creating an uncertain future for the Pay-TV industry, states Ovum. This analysis was made in the research firm’s latest report, in which it states that new technologies and players offering alternative ways to view video are undermining the established order of Pay-TV operations. As a result, Pay-TV subscriber growth is slowing in several markets. Jonathan Doran, Ovum principal analyst and … [Read more...] about Tough road ahead
Ovum Research
Mass gaming
Melbourne – The Asia-Pacific digital games market will more than double over the next five years to be worth more than $30 billion in 2016, according to a study by research firm Ovum. Ovum analyst Mark Little said the biggest factor contributing to this forecast is the exponential growth of simpler, more casual games. He added that this has meant the gaming market is no longer consumed predominantly by only the teen male demographic. Instead, it is fast gaining mass appeal, which has … [Read more...] about Mass gaming
Multi-tasking a growing trend
Melbourne – Almost three quarters (74 per cent) of consumers with a broadband connection surveyed by Ovum’s Consumer Insights Analyzer, claim to surf the internet at the same time as watching TV. The independent telecoms analyst found that 37 per cent of consumers actually indulge in this behaviour on a regular basis. The survey also revealed that overall, 51 per cent of the consumers use the internet to access further information related to the TV content they are viewing. … [Read more...] about Multi-tasking a growing trend
Convergence in China immobile
Government regulation in China has made the road to converged services like IPTV and mobile TV being offered a long and hard one, according to research firm, Ovum. In a new report “Telecoms and Media Convergence in China: a Regulatory Perspective”, the precise reason for this is due to significant regulatory barriers, especially that of diverse regulation and the long-standing conflict between the two regulators governing the sectors (telecoms and media) as a result of the lack of a … [Read more...] about Convergence in China immobile
