As consumers buy fewer DVDs and spend more time online, movie studios are capitalizing on the opportunities provided by Facebook fan pages for their video content with apps that allow them to sell content directly to fans. One example comes from F-commerce application developer Milyoni, which has developed a Social Cinema app used by Warner Bros., Universal and Lionsgate, where Facebook users can pay to watch films such as The Dark Knight, Johnny English, Scarface and Blair Witch Project. For 30 … [Read more...] about The new Face of content
Connect and conquer
Singapore – Facebook believes that today’s businesses are better off in a connected environment. At the Festival of Media Asia 2011 today, Carolyn Everson, VP, global marketing solution, Facebook, cited Singapore’s Health Promotion Board, social network game developer Zynga, sports giant Nike and diaper maker Huggies Hong Kong, as examples of entities that have benefitted from being connected to their audiences. Everson told TV ASIA Plus that success is possible because people … [Read more...] about Connect and conquer
Knocking on heaven’s door
Singapore – Angel’s Gate, Asia’s first business-focused reality television programme utilizing multiplatform technologies, has been launched. Produced by digital media company and new business accelerator Interactive SG, and supported by the Media Development Authority of Singapore (MDA), the show engages its audience through television, internet and mobile platforms. Ash Singh, Founder and CEO of Interactive SG, explained at the launch how this “360-degree” … [Read more...] about Knocking on heaven’s door
Facebook flicks go international
Los Angeles – Universal Pictures is launching its Facebook Social Cinema experience internationally by offering the first Johnny English film for rent in the UK and Australia, as well as the US. The comedy/spy thriller’s Facebook debut ties-in with the recent theatrical release of the film’s sequel, Johnny English Reborn. Fans and first-time viewers in the UK and Australia can view Johnny English by renting it through Universal’s Social Cinema application on the official … [Read more...] about Facebook flicks go international
The way forward
This year’s MIPCOM saw multiple cross-platform deals made, blurring the lines that once separated television from the digital sphere. Miramax, Netflix and Fox Broadcasting Company are three examples of this digitalization of TV taking place. Miramax, which attended its first MIPCOM this year, signed a string of digital distribution deals, including agreements with Netflix and Hulu. Netflix, an American provider of on-demand internet streaming media in North and Latin America, itself … [Read more...] about The way forward
Multi-tasking a growing trend
Melbourne – Almost three quarters (74 per cent) of consumers with a broadband connection surveyed by Ovum’s Consumer Insights Analyzer, claim to surf the internet at the same time as watching TV. The independent telecoms analyst found that 37 per cent of consumers actually indulge in this behaviour on a regular basis. The survey also revealed that overall, 51 per cent of the consumers use the internet to access further information related to the TV content they are viewing. … [Read more...] about Multi-tasking a growing trend
