Singapore – Viewership for MTV and Nickelodeon in Southeast Asia increased by double digits in Singapore, Malaysia and Philippines, in the fourth quarter of 2011. According to Kantar Media in Singapore, MTV saw a 5.3 per cent increase, reaching more than 156,000 viewers aged between 12 and 34. The research firm also found that MTV Philippines achieved an increase in viewership of 18.8 per cent, watched by more than 1.12 million viewers aged between 12 to 24 years. In Malaysia, AGB Nielsen … [Read more...] about Big ratings for Viacom
Ratings
Connected TV a big pull
New findings from US-based TDG Research shows connected TV sets are more popular with consumers than 3DTVs. Of those surveyed, 28 per cent more intend to purchase a connected TV over a 3DTV set. "Most broadband households already own at least one HDTV," explained Michael Greeson, Founding Partner of TDG and director of research. "When consumers think about their next purchase, HD is not the question: it's a matter of whether the new set should feature internet connectivity or 3D, or both." TDG … [Read more...] about Connected TV a big pull
OTT denting LIVE TV coverage
A study by US PVR service TiVo, shows LIVE TV viewership has dropped 27 per cent with viewers who use broadband connected services. Data from TiVo’s audience research unit, which tracks anonymous usage across some two million TiVo devices on a second-by-second basis shows nearly two-thirds of the viewing on web-connected TiVo units is now delayed television or on-demand video via broadband (OTT). “This new second-by-second data shows that on demand viewing though a combination of … [Read more...] about OTT denting LIVE TV coverage
New Punjabi channel in India
India – BIG CBS Networks is launching the fourth channel from its stable, Spark Punjabi, on 14 January. The company previously launched three channels - BIG CBS PRIME, BIG CBS LOVE and BIG CBS SPARK, in the country. Targeting the 15-years old and above audience, the channel will broadcast the latest seasons of international shows such as Jerry Springer, Hawaii Five-O and America’s Next Top Model, all dubbed in Punjabi. The channel will also feature a mix of Punjabi music and local … [Read more...] about New Punjabi channel in India
Big decisions face India’s youth
Mumbai – BBC Worldwide Productions in India is producing a brand new reality series for youth focussed Channel (v) entitled My Big Decision. The seven part series, hosted by Bollywood star Sandhya Mridul, will premiere on 14 January. The series follows young people as they go on journeys of self discovery, which will impact their lives in a very real way. The show is based on the theory that young people today are growing up faster than ever before and are making adult decisions more … [Read more...] about Big decisions face India’s youth
BIG CBS PRIME rises to the top
Mumbai – BIG CBS PRIME is the number one channel in India among males aged 25 to 44, surpassing all other competing English general entertainment channels. According to the TAM Media Research’s reports of week 52 of 2011, the Gross Rating Point (GRP) for BIG CBS PRIME was 4.23, overtaking the GRP of AXN and Star World, which stood at 3.69 and 3.35 respectively. The male-oriented programme Galileo Extreme, ranked first in Television Viewer Ratings (TVR) in the action/thriller genre … [Read more...] about BIG CBS PRIME rises to the top