Business Standard reports that TAM Media Research, India's sole television ratings agency, will move court this week against the guidelines on ratings agencies approved by the Union Cabinet on January 9, 2014. The guidelines prevent any entity from having paid-up equity of more than 10 percent in a rating agency and a broadcaster, an advertiser or an advertising agency, at the same time. TAM, a 50-50 joint venture between Nielsen and WPP's Kantar Research, has been … [Read more...] about TAM to move court against guidelines
TAM Media Research
BBC World News named top English language international news channel in India
London – Initial data released by TAM Media Research, following’s India’s recent digitalisation, shows that BBC World News has reinforced its leadership position as India’s top English language international news channel. The data reveals that BBC World News has substantially increased its audience in Delhi, Mumbai, Kolkata and Chennai. The channel’s weekly absolute share has increased by 109%. A separate set of data released on January 25 by Ipsos PAX shows … [Read more...] about BBC World News named top English language international news channel in India
BIG CBS PRIME rises to the top
Mumbai – BIG CBS PRIME is the number one channel in India among males aged 25 to 44, surpassing all other competing English general entertainment channels. According to the TAM Media Research’s reports of week 52 of 2011, the Gross Rating Point (GRP) for BIG CBS PRIME was 4.23, overtaking the GRP of AXN and Star World, which stood at 3.69 and 3.35 respectively. The male-oriented programme Galileo Extreme, ranked first in Television Viewer Ratings (TVR) in the action/thriller genre … [Read more...] about BIG CBS PRIME rises to the top
Soaring to the top
New York/ Mumbai - History channel in India has become the number two factual entertainment channel, since its launch in October. This has led to a growth in the country's factual entertainment genre viewership by 30 per cent, according to TAM Media Research. The Indian research firm also reported that History India scored the highest time spent watching per viewer among all factual channels, beating established competitors such as Discovery and National Geographic. Ajay Chacko, President A+E … [Read more...] about Soaring to the top
TV business proves Reliable
Reliance Broadcast Network Ltd. has achieved success with three of the CBS entertainment channels it broadcasts, according to data from TAM Media Research. The company, which entered into a joint venture with US television broadcaster CBS Studios international in August 2010, also launched its first Indian language channel Big Magic in April this year, in addition to the CBS ones. Three of these four channels – BIG CBS Prime, BIG CBS Love and BIG MAGIC have emerged as market leaders in … [Read more...] about TV business proves Reliable
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