New technologies such as personal video recorders (PVRs), Internet-delivered video, tablets and smartphones, coupled with rising up-take of digital terrestrial television (DTT), are increasingly impacting Australians’ TV viewing habits. According to the first Australian Multi-Screen Report – compiled collaboratively by Nielsen, and OzTAM and Regional TAM, Australia's official television audience measurement providers, traditional viewing of broadcast content remains strong but … [Read more...] about Digitalizing down under
Ratings
Ruling Australia
The third season of the reality programme My Kitchen Rules, topped the ratings when it premiered on January 30 on the Seven Network Australia. The series achieved an audience of 1.484 million viewers across the country and dominated all key audiences peaking at 1.860 million viewers with a 37.3 per cent market share. Produced by the Seven Network Australia, My Kitchen Rules travels across Australia with the aim of finding the best home-cooking team. The teams of two will do battle from their own … [Read more...] about Ruling Australia
News travels fast
Singapore – BBC World News is now the fastest growing news channel in Asia. According to the latest Ipsos PAX survey, it is also the number one international news channel consumed by Asia’s upmarket elites. The news network attracts more high net worth Individuals than any other international news or business channel (35.9 per cent), out-delivering the combined reach of Bloomberg Television and CNBC. BBC World News is also number one in cross-platform reach among upmarket elites, … [Read more...] about News travels fast
Warring families
New York – More than five million viewers tuned in to all or part of Univision Network’s US premiere of El Talismán on January 30, positioning the network as the number two broadcast network among adults 18 to 34. According to The Nielsen Company, the premiere delivered an average audience of 3.8 million total viewers. In addition, the premiere generated strong social media engagement with more than 40 million impressions on Twitter, according to Radian6. Compared to the premiere of … [Read more...] about Warring families
History tops in 2011
Singapore – History, operated by AETN All Asia Networks, is the number one Pay-TV factual entertainment channel in the 8pm to 11pm primetime slot. According to Kantar Media (Singapore) and AGB Nielsen (Malaysia), the channel registered a 4 to 9 per cent month-on-month growth rate across key demographic targets in both territories. Figures also indicated that it is the most preferred channel among Adults 25+, Male 25+ and affluent viewers across the region. “2011 was a remarkable year … [Read more...] about History tops in 2011
DNAP appoints new VP of research
Singapore – Discovery Networks Asia-Pacific (DNAP) has appointed Julie Petersen as vice president, research. She will be based at DNAP’s regional headquarters in Singapore, reporting to Kevin Dickie, senior vice president, content group. Heading up the research department for DNAP in Asia Pacific, Petersen will oversee all broadcast, marketing, brand and internet research for DNAP. Additionally, she will plan and direct policies, objectives, and initiatives across the region, working … [Read more...] about DNAP appoints new VP of research