Smart, the independent ad tech platform, announced a new partnership with Publica, a leading Connected TV (CTV) ad platform, to accelerate Smart’s growth ambitions in the rapidly expanding CTV sector. This integration is a major step in Smart’s growing commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of the global premium CTV demand-side platform (DSP) DynAdmic in July 2021. Publica and Smart are … [Read more...] about Smart AdServer integrates with Publica
Connected TV
Crash landing on connected TV
This story appears in the March-April 2021 issue of Television Asia Plus. Take a paragliding accident, star-crossed lovers and the world’s most secretive country, and you’ve got yourself one of the biggest TV phenomenons in Asian history. Premiering in February 2020, South Korea’s Crash Landing on You has become one of a multitude of Asian dramas providing a distraction to the ensuing chaos and boredom that has defined 2020. Now, with months of continued uncertainty on the horizon, Asian … [Read more...] about Crash landing on connected TV
Olympic Channel documentary ‘Rulon’ about the extraordinary journey of an ordinary man to premiere 21 July
American Greco-Roman wrestler Rulon Gardner’s inspirational story of beating the odds is featured in the upcoming Olympic Channel original documentary, Rulon, in celebration of the 20th anniversary of Gardner’s victory over the world’s most dominant wrestler and three-time reigning Olympic champion, Aleksandr Karelin of Russia at the Olympic Games Sydney 2000. Rulon premieres worldwide on Tuesday, 21 July at 7 p.m. EDT at olympicchannel.com and on its apps for mobile and connected TV devices. … [Read more...] about Olympic Channel documentary ‘Rulon’ about the extraordinary journey of an ordinary man to premiere 21 July
SES unveils new IP-based technology
Singapore – SES, together with leading industry partners, has introduced SAT-IP, a new IP-based satellite reception technology that demodulates and converts satellite signals to IP for further in-home distribution to any IP-enabled device. Unveiled at the annual SES Industry Days, a LIVE demo of SAT-IP multiswitches showing the distribution of satellite programmes over various IP-based infrastructures (CAT5 Ethernet, Power Line, Plastic Optical Fibre and WiFi) was presented to more than … [Read more...] about SES unveils new IP-based technology
Connected TV a big pull
New findings from US-based TDG Research shows connected TV sets are more popular with consumers than 3DTVs. Of those surveyed, 28 per cent more intend to purchase a connected TV over a 3DTV set. "Most broadband households already own at least one HDTV," explained Michael Greeson, Founding Partner of TDG and director of research. "When consumers think about their next purchase, HD is not the question: it's a matter of whether the new set should feature internet connectivity or 3D, or both." TDG … [Read more...] about Connected TV a big pull
MediaCorp prepares for OTT trial
Singapore – MediaCorp is conducting a technical trial for its new Over-The-Top (OTT) interactive service Toggle, scheduled for the first quarter of 2012. The service will integrate online and traditional TV entertainment experiences by delivering content to the subscribers’ preferred devices - a connected TV, computer, tablet device or mobile phone, enabling the subscriber to stay connected anytime and anywhere with internet access. OTT television services like Toggle are gaining … [Read more...] about MediaCorp prepares for OTT trial