Fast-growing AdTech firm Frodoh has announced a strategic partnership with regional OTT platform STAGE to introduce a first-screen monetisation framework on its OTT app. The partnership will enable STAGE to unlock incremental advertising revenue through high-attention home-screen placements, while keeping content streaming completely ad-free. Frodoh’s first-screen framework is designed around session depth, viewing intent, and discovery behaviour unique to Connected TV (CTV). The technology … [Read more...] about Frodoh Expands First-Screen Monetisation Framework to STAGE’s Regional OTT Ecosystem
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One Life Studios Takes Emotion-Driven Indian Microdramas to Global Audiences
As short-form vertical drama continues its rapid global expansion, the market remains heavily dominated by Chinese platforms like ReelShort and DramaBox, as well as Western content built on sensationalized tropes of billionaire romances and revenge plots. However, Indian content giant One Life Studios is charting a distinct path to global success by leveraging culturally rooted, emotion-first storytelling. In an exclusive interview with Television Asia Plus, Shashank Singh, Lead – Syndication … [Read more...] about One Life Studios Takes Emotion-Driven Indian Microdramas to Global Audiences
Vidio Welcomes ReelShort in Its First Indonesian Partnership
As Indonesian audiences increasingly embrace short-form entertainment, Vidio, Indonesia’s leading OTT streaming platform, is expanding its entertainment ecosystem through a partnership with ReelShort, the world's leading short-form drama platform. Recognized for its highly engaging, binge-driven storytelling in bite-sized 60-90 second episodes, ReelShort will be available on Vidio starting on September 1 through the dedicated Short Drama tab for subscribers on the TV Extra, Platinum, Platinum … [Read more...] about Vidio Welcomes ReelShort in Its First Indonesian Partnership
Lionsgate Play Selects NAGRAVISION to Protect Streaming Service
NAGRAVISION, a Kudelski Group company and the world's leading independent provider of content protection and media and entertainment solutions, has announced that Lionsgate Play Asia has selected NAGRA Multi-DRM, a foundational security solution within the recently launched NAGRA Venturi ecosystem, to safeguard its premium content catalogue on its OTT platform. As competition intensifies in India’s fast-growing streaming market, Lionsgate Play’s differentiated content mix spanning premium … [Read more...] about Lionsgate Play Selects NAGRAVISION to Protect Streaming Service
Zee 5 Global presents Bharat Bhhagya Viddhaata premiering on August 14
Zee 5 Global, the world's leading streaming platform for South Asian content, invites audiences to celebrate the spirit of courage, resilience and selfless service with the exclusive digital premiere of Bharat Bhhagya Viddhaata on 14th August. Continuing its commitment to bringing bold, inspiring and culturally resonant stories to viewers across India, the homegrown OTT platform shines a light on the unsung heroes whose extraordinary acts of bravery reflect the values that define the nation. … [Read more...] about Zee 5 Global presents Bharat Bhhagya Viddhaata premiering on August 14
Prime Video Dials Up Local Language Entertainment With JOJO
Prime Video, India’s most-loved entertainment destination, has launched JOJO as an add-on subscription. Expanding Prime Video’s multi-lingual catalog further, JOJO offers Prime members across India an extensive selection of quality content, including a diverse slate of movies, original productions, cultural programming, and more that celebrates the richness of the Gujarati language, stories, and talent. JOJO’s content library includes acclaimed films such as Misri, Maharani, Jalso, Fakt … [Read more...] about Prime Video Dials Up Local Language Entertainment With JOJO
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