Mumbai – Reliance Broadcast Network and CBS Studios International have embarked on a joint venture channel, BIG CBS LOVE, taking advantage of the impending digitisation with the launch of its campaign ‘Subscribe To Love On Your Set Top Box’. The campaign is launched on the back of Reliance Broadcast Network’s very successful campaign ‘Choose Your Set-Top-Box Wisely’, which aims to increase awareness about digitisation and empower consumers with information, … [Read more...] about Reliance Broadcast Network launches BIG CBS LOVE campaign
BIG CBS SPARK
Big CBS Spark enhances music offering with Universal Music alliance
Mumbai – Big CBS Spark has entered a strategic alliance with Universal Music to bring its young audiences a wider collection of the best global music. The partnership will allow audiences of Big CBS Spark immediate access to Universal Music’s expansive library, while at the same time offering Universal Music a platform to expand its reach in India. Fresh music blocks ranging from hip-hop, rock, pop, folk, world, brass, chamber music, and latest hits from Universal Music will enhance … [Read more...] about Big CBS Spark enhances music offering with Universal Music alliance
BIG CBS appoints new National Sales Head
Mumbai – BIG CBS Networks has appointed Yashraj Rao as the National Sales Head for its channels – BIG CBS Love and BIG CBS Spark. In his new role, Rao will be responsible for growing sales and leading the team across the country, to grow client base and revenues for these channels. In his current profile, he will report to Vishal Rally, Business Head – BIG CBS Networks. With almost nine years of sales experience across industries, Rao began his career with Monster.com, … [Read more...] about BIG CBS appoints new National Sales Head
BIG CBS Networks enters Sri Lanka
Mumbai – BIG CBS Networks has expanded its reach into the South Asian Association for Regional Cooperation (SAARC) region, beginning with Sri Lanka. The company is targeting the 15-years old and above English speaking audiences, with its three channel bouquet – BIG CBS Prime, BIG CBS Love and BIG CBS Spark. The channels will be available across the country’s cable platforms and key hotels in the English language. They will initially be distributed with the biggest cable … [Read more...] about BIG CBS Networks enters Sri Lanka
BloombergUTV joins RBNL
Mumbai – BloombergUTV, a business news channel, has come on board Reliance Broadcast Network Ltd’s (RBNL) distribution portfolio. The channel will be launched through a joint venture with Germany’s RTL Group. It will be available on major DTH platforms such as Reliance Digital TV, Tata Sky, VideoCon, AirTel and Dish TV. This move further strengthens the television profile of RBNL, which currently includes the three BIG CBS channels – BIG CBS Prime, Love and Spark, and the … [Read more...] about BloombergUTV joins RBNL
New Punjabi channel in India
India – BIG CBS Networks is launching the fourth channel from its stable, Spark Punjabi, on 14 January. The company previously launched three channels - BIG CBS PRIME, BIG CBS LOVE and BIG CBS SPARK, in the country. Targeting the 15-years old and above audience, the channel will broadcast the latest seasons of international shows such as Jerry Springer, Hawaii Five-O and America’s Next Top Model, all dubbed in Punjabi. The channel will also feature a mix of Punjabi music and local … [Read more...] about New Punjabi channel in India
