Mumbai – Big CBS Spark has entered a strategic alliance with Universal Music to bring its young audiences a wider collection of the best global music. The partnership will allow audiences of Big CBS Spark immediate access to Universal Music’s expansive library, while at the same time offering Universal Music a platform to expand its reach in India. Fresh music blocks ranging from hip-hop, rock, pop, folk, world, brass, chamber music, and latest hits from Universal Music will enhance … [Read more...] about Big CBS Spark enhances music offering with Universal Music alliance
BIG CBS Networks
BIG CBS Love launches on Dish TV
Mumbai – BIG CBS Networks Pvt. Ltd. – the joint venture between Reliance Broadcast Network Ltd. and CBS Studios International, is offering international women’s channel BIG CBS Love on Dish TV. This follows BIG CBS Prime, which launched on the platform the week before. With this, Dish TV, Asia’s largest DTH Company, will now distribute both Prime and Love to its 12.5 million audience base. This will also take the total reach of Love to 42.5 million homes across … [Read more...] about BIG CBS Love launches on Dish TV
BIG CBS appoints new National Sales Head
Mumbai – BIG CBS Networks has appointed Yashraj Rao as the National Sales Head for its channels – BIG CBS Love and BIG CBS Spark. In his new role, Rao will be responsible for growing sales and leading the team across the country, to grow client base and revenues for these channels. In his current profile, he will report to Vishal Rally, Business Head – BIG CBS Networks. With almost nine years of sales experience across industries, Rao began his career with Monster.com, … [Read more...] about BIG CBS appoints new National Sales Head
BIG CBS Networks enters Sri Lanka
Mumbai – BIG CBS Networks has expanded its reach into the South Asian Association for Regional Cooperation (SAARC) region, beginning with Sri Lanka. The company is targeting the 15-years old and above English speaking audiences, with its three channel bouquet – BIG CBS Prime, BIG CBS Love and BIG CBS Spark. The channels will be available across the country’s cable platforms and key hotels in the English language. They will initially be distributed with the biggest cable … [Read more...] about BIG CBS Networks enters Sri Lanka
New Punjabi channel in India
India – BIG CBS Networks is launching the fourth channel from its stable, Spark Punjabi, on 14 January. The company previously launched three channels - BIG CBS PRIME, BIG CBS LOVE and BIG CBS SPARK, in the country. Targeting the 15-years old and above audience, the channel will broadcast the latest seasons of international shows such as Jerry Springer, Hawaii Five-O and America’s Next Top Model, all dubbed in Punjabi. The channel will also feature a mix of Punjabi music and local … [Read more...] about New Punjabi channel in India
BIG CBS PRIME rises to the top
Mumbai – BIG CBS PRIME is the number one channel in India among males aged 25 to 44, surpassing all other competing English general entertainment channels. According to the TAM Media Research’s reports of week 52 of 2011, the Gross Rating Point (GRP) for BIG CBS PRIME was 4.23, overtaking the GRP of AXN and Star World, which stood at 3.69 and 3.35 respectively. The male-oriented programme Galileo Extreme, ranked first in Television Viewer Ratings (TVR) in the action/thriller genre … [Read more...] about BIG CBS PRIME rises to the top
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