New findings from US-based TDG Research shows connected TV sets are more popular with consumers than 3DTVs. Of those surveyed, 28 per cent more intend to purchase a connected TV over a 3DTV set. “Most broadband households already own at least one HDTV,” explained Michael Greeson, Founding Partner of TDG and director of research. “When consumers think about their next purchase, HD is not the question: it’s a matter of whether the new set should feature internet connectivity or 3D, or both.” TDG believes that the TV viewing experience will remain the same for the next several years. “Remember, 3D and net connectivity are not mutually exclusive,” Greeson continued. “In fact, most 3DTVs include internet connectivity among their feature sets. The question is whether consumers will fork over the extra dollars to get 3D when most HDTVs natively feature internet connectivity.” TDG found that 56 per cent of broadband households in the US are to varying degrees likely to purchase a new TV in the next six months. Moreover a quarter of broadband households are expected to buy a new HDTV in the next six months, equating to at least 20 million new purchases during this time period for just broadband households alone.