MTV is the universe of the young and has the final word on everything related to youth. This time around too the biggest, boldest and bravest youth channel has launched a new campaign on World AIDS day with a message #CoverbeforeLover. As a nation, we are obsessed with encasing everything around us in a cover- remote control, leather couch, car seats, bikes, cars, certificates, etc., but when it comes to covering up when it actually matters, we don’t. For creating an … [Read more...] about MTV launches new campaign
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Big decisions face India’s youth
Mumbai – BBC Worldwide Productions in India is producing a brand new reality series for youth focussed Channel (v) entitled My Big Decision. The seven part series, hosted by Bollywood star Sandhya Mridul, will premiere on 14 January. The series follows young people as they go on journeys of self discovery, which will impact their lives in a very real way. The show is based on the theory that young people today are growing up faster than ever before and are making adult decisions more … [Read more...] about Big decisions face India’s youth
TVNZ wants to capture lost youth via Facebook
TVNZ is rebranding its digital channel TVNZ6 to a youth-focused channel called U. The new-look channel will launch on March 13 and target New Zealand youth aged 15-24. The broadcaster has formed a partnership with social networking site Facebook, in a bid for integration and closer relationships with viewers. U will feature a hosted block of content from 4pm to 7pm daily, driven by a live Facebook application. See more at: http://www.u.tvnz.co.nz/ … [Read more...] about TVNZ wants to capture lost youth via Facebook
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