Singapore– Twitter announced its partnership with the Festival of Media Asia Pacific Awards on the debut of a Live Marketing Award category for its 2016 edition. Introduced to reflect the increasing speed at which businesses operate today and the acceleration of marketing communications in the industry, the award celebrates the best real-time campaign by a brand or its agency leveraging Twitter. Twitter is the exclusive social network partner for Festival of Media Asia. Twitter’s … [Read more...] about Twitter introduces new award
Facebook to overtake Twitter on TV
Social TV activities — that is, the use of social media platforms to discuss, comment on, or enhance the television experience — are quite common among today’s connected consumers. TDG’s latest research indicates that more than half (55 per cent) of adult social network users chat with their friends about TV shows at least a couple of times per year, while 35 per cent do so monthly, and 19 per cent do so daily. And these TV-centered interactions are not lost on network … [Read more...] about Facebook to overtake Twitter on TV
Twitter partners with ABS-CBN and McDonald’s
Manila– Twitter announced a partnership with leading television network ABS-CBN and McDonald’s through Twitter Amplify, a sponsorship package that allows the global foodservice retailer to extend its brand presence and reach targeted audiences following the UAAP Cheerdance Championship in the Philippines on October 3, 2015. The first Twitter Amplify deal of its kind in the region, ABS-CBN will Tweet live content, including videos of the cheerleading action … [Read more...] about Twitter partners with ABS-CBN and McDonald’s
Twitter Strengthens Leadership in Indonesia
Singapore - Twitter strengthens its commitment in Indonesia with the appointment of Business Head, Roy Simangunsong. Since the office opening in March 2015, Twitter has had successful initiatives in Indonesia: from launching Peta Jakarta with Jakarta City government, Ramadhan campaign that resulted in 20% of the global conversation originating from Indonesia, to “Nyalakan Indonesia” Independence Day campaign that resulted in more than 440,000 Tweets using #RI70. “Indonesia is … [Read more...] about Twitter Strengthens Leadership in Indonesia
Twitter increases reach
Singapore - Last year, Twitter launched the Twitter Publisher Network to help advertisers connect with audiences beyond the platform in thousands of mobile apps while using Twitter’s powerful measurement, targeting, and creative tools. Since then, Twitter has continued to test it with customers, listened to their feedback, and gained valuable insights. They have announced significant expansions to the TPN, including a new name to better reflect the evolution of the product: Twitter … [Read more...] about Twitter increases reach
Twitter promotes Rishi Jaitly
Singapore - Twitter announced today that it is investing in its Media Partnerships function across the Asia-Pacific and Middle East regions to accelerate its push for content partnerships across the news, politics, sports, TV and entertainment verticals. The company has promoted Rishi Jaitly (@rsjaitly) to Vice President of Media for Asia-Pacific and Middle East to lead the business strategy and build up the media partnerships function in these regions. His team will work with key publishers to … [Read more...] about Twitter promotes Rishi Jaitly
