The International Hockey Federation (FIH) and STAR India, which runs India’s leading sports network STAR Sports, have announced that they have signed an eight year strategic partnership to improve the production of international hockey broadcast and extend hockey’s reach worldwide. The ground-breaking deal will run from January 2015 to December 2022. STAR Sports will be the host broadcaster for key FIH events both in India and throughout the world and will be responsible for ensuring … [Read more...] about STAR inks 8 year broadcast deal with FIH
Star India
Star India to broadcast 2014 and 2016 Olympics
According to Reuters, Star India was awarded the broadcast rights for the 2014 winter Olympics and 2016 summer Games for seven South Asian countries, including India and Pakistan, the International Olympic Committee (IOC) said. The IOC has broken new ground in recent years, directly negotiating broadcast rights for some markets instead of selling the rights for all territories on a continent to one umbrella broadcasting institution, added the report. "Star India acquired the rights to … [Read more...] about Star India to broadcast 2014 and 2016 Olympics
India’s advertisers and broadcasters reach compromise on TV ratings
According to the Business Standard, India’s top advertisers and broadcasters have resolved the differences that emerged regarding the frequency of TV ratings. Seven broadcasters - STAR India, ZEE, NDTV, Times Television, BAG, Viacom 18 and Network 18, and Multi Screen Media - and advertisers such as Hindustan Unilever, Procter & Gamble, Coca-Cola and PepsiCo were in conflict after the decision by the seven networks to shift to monthly ratings two weeks ago. Providing weekly ratings to … [Read more...] about India’s advertisers and broadcasters reach compromise on TV ratings
ITV Studios brings “Come Dine With Me” to India
ITV Studios Global Entertainment (ITVS GE) has signed a new deal for hit ITV Studios format Come Dine With Me. Indian broadcaster Star India Private Limited has commissioned a 40 x 30’ series from Miditech to air on the Star Network. The deal marks the first time a local version of the format has been made in Asia and brings the total number of international territories producing the show to 36. According to a research report published by Digital TV Research, Come Dine With Me is … [Read more...] about ITV Studios brings “Come Dine With Me” to India
STAR India boosts movie offerings with Movies OK channel
Mumbai – STAR India is expanding its Hindi cinema-entertainment offering with Movies OK, the second OK branded channel from STAR that builds on Life OK’s strong foundation based on family-targeted programming. The new channel bolsters the group’s industry leadership in the genre gained through the re-launch of STAR Gold last year. Movies OK aims to draw the family together at show-time by catering to the tastes of each member with a diverse range of titles comprising … [Read more...] about STAR India boosts movie offerings with Movies OK channel
Youtube improves TV offering
Youtube has reached an agreement with Indian broadcasters Sony Entertainment Television (SET), Colors, ImagineTV, Star India, and VikatanTV, to bring their content onto the video streaming website. In total, more than 19,000 full episodes of 300 programmes in six different languages – Hindi, Tamil, Telugu, Bengali, Gujarati, and Punjabi – will be offered to Youtube’s Indian viewers. A constantly updated page at youtube.com/shows allows viewers to keep in touch with the latest … [Read more...] about Youtube improves TV offering
