Gaurav Banerjee, Sony Pictures Networks India (SPNI)’s Managing Director & Chief Executive Officer has been appointed as Broadcast Audience Research Council (BARC) India’s new Chairman at its Board Meeting on 1st August 2025. This is with immediate effect. He takes over from Mr. Shashi Sinha, Executive Chairman of IPG Mediabrands India, who served as BARC India’s chairman for over three years. Mr. Banerjee is a distinguished leader with over two decades of experience in the Media and … [Read more...] about Gaurav Banerjee Appointed Chairman of BARC India
Broadcast Audience Research Council
TAM to move court against guidelines
Business Standard reports that TAM Media Research, India's sole television ratings agency, will move court this week against the guidelines on ratings agencies approved by the Union Cabinet on January 9, 2014. The guidelines prevent any entity from having paid-up equity of more than 10 percent in a rating agency and a broadcaster, an advertiser or an advertising agency, at the same time. TAM, a 50-50 joint venture between Nielsen and WPP's Kantar Research, has been … [Read more...] about TAM to move court against guidelines
India’s advertisers and broadcasters reach compromise on TV ratings
According to the Business Standard, India’s top advertisers and broadcasters have resolved the differences that emerged regarding the frequency of TV ratings. Seven broadcasters - STAR India, ZEE, NDTV, Times Television, BAG, Viacom 18 and Network 18, and Multi Screen Media - and advertisers such as Hindustan Unilever, Procter & Gamble, Coca-Cola and PepsiCo were in conflict after the decision by the seven networks to shift to monthly ratings two weeks ago. Providing weekly ratings to … [Read more...] about India’s advertisers and broadcasters reach compromise on TV ratings
