Mumbai- Life OK channel is set to launch a new initiative with its flagship show Savdhaan India Suraksha Utsav to be launched across different cities in India. The initiative aims to introduce every parent and kid to crucial safety measures with a view of empowering the children of the family. One of the unique highlights of the pre-event activities is the Safety Rangers Challenge being conducted across 15 top city schools in the city. The inter-school competition was launched with an … [Read more...] about Life OK launches initiative in Lucknow
Life OK
StarHub to offer seven new Indian channels
Singapore – StarHub TV has launched a new array of Indian channels ranging from food to drama. These seven new channels are Life OK, NDTV 24x7, NDTV Good Times, Verna, V Tamizh, Zee Khana Khazana and Zee TV HD. Also, nine Indian channels will be made available on TV Anywhere. Apart from Life OK, customers can catch the remaining six newly launched channels, as well as three existing ones, Vannathirai, Zee Cinema and Zee TV on TV Anywhere. Free … [Read more...] about StarHub to offer seven new Indian channels
STAR TV expands reach via four-channel deal with Time Warner Cable
Centennial, Colorado and New York – International Media Distribution (IMD) and STAR TV, a wholly owned subsidiary of News Corporation, have signed a deal for the carriage of STAR India PLUS, STAR India GOLD, Life OK, and STAR India NEWS with Time Warner Cable. STAR India PLUS, a 24/7 premium network in Hindi with English subtitles and said to be the leading Asian television channel in India and the UK, will soon be available to Time Warner Cable customers in select … [Read more...] about STAR TV expands reach via four-channel deal with Time Warner Cable
STAR India boosts movie offerings with Movies OK channel
Mumbai – STAR India is expanding its Hindi cinema-entertainment offering with Movies OK, the second OK branded channel from STAR that builds on Life OK’s strong foundation based on family-targeted programming. The new channel bolsters the group’s industry leadership in the genre gained through the re-launch of STAR Gold last year. Movies OK aims to draw the family together at show-time by catering to the tastes of each member with a diverse range of titles comprising … [Read more...] about STAR India boosts movie offerings with Movies OK channel
Life’s philosophies
Mumbai – Life OK, the new Hindi general entertainment brand launched by Star India, goes on air this weekend. The channel aims to connect with its viewers through its “Life is Good” philosophy. Sanjay Gupta, COO Star India, said at the launch, "Recognizing the importance of youth, the brand will be launched via a week long digital engagement plan and the biggest online concert ever with an eight-hour long Life OK Rockathon exclusively for the web.” The marquee shows of … [Read more...] about Life’s philosophies
