The International Hockey Federation (FIH) and STAR India, which runs India’s leading sports network STAR Sports, have announced that they have signed an eight year strategic partnership to improve the production of international hockey broadcast and extend hockey’s reach worldwide. The ground-breaking deal will run from January 2015 to December 2022.
STAR Sports will be the host broadcaster for key FIH events both in India and throughout the world and will be responsible for ensuring consistent and high level production. The partnership with STAR Sports is in line with FIH’s strategy to put events at the forefront and also reach out to a global movement of hockey fans and players.
In 2013, STAR Sports partnered with Hockey India to launch the pioneering Hockey India League (HIL). STAR Sports showcased hockey in a completely new way, offering a TV experience relevant to the youth market. In its first season, HIL was broadcast in more than 80 territories across the globe. During the period of the deal, FIH will look to host a major event in India each year.
As part of the deal, STAR Sports has acquired global media rights for all territories, excluding Argentina. Through its network of international affiliates and other national broadcasters, content will be distributed to over 200 countries, reaching billions of sports fans and taking hockey’s global viewing audience to unprecedented levels.