Advertising is on the rise worldwide and across nearly all media types, according to Nielsen’s Global AdView Pulse report. Despite the 1.3% decline in magazine ad spending in the first half of 2012, gains in areas such as Internet (+7.2%), radio (+6.6%) and TV (+3.1%) drive the overall advertising investment to be up 2.7%. Internet advertising made a powerful surge in the emerging markets of the Middle East & Africa (+30.3%) and Latin America (+20.6 %). However, TV continues … [Read more...] about Global online ad spend leads other media in 1H2012
Nielsen
Nielsen bolsters ad effectiveness capabilities; acquires Vizu
New York – Nielsen, a provider of information and insights into what consumers watch and buy, has announced its acquisition of Vizu, a technology company that enables advertisers and publishers to assess and optimise online advertising effectiveness. This acquisition is a continuation of Nielsen's recent advancements in cross-platform advertising measurement. Vizu will build on Nielsen's online and cross-platform advertising campaign measurement and advertising solutions by adding … [Read more...] about Nielsen bolsters ad effectiveness capabilities; acquires Vizu
Nielsen to expand TV Brand Effect to Asia
New York - Nielsen, a leading provider of information and insights into what consumers watch and buy, has announced the availability of Nielsen TV Brand Effect in Europe and Asia. The solution allows advertisers to monitor consumer response in real time by delivering metrics on a TV ad’s breakthrough, or resonance, enabling in-flight or post-campaign optimisation. Nielsen TV Brand Effect is available now in China and Germany, with additional market launches slated for later in … [Read more...] about Nielsen to expand TV Brand Effect to Asia
DIVA Universal – Female Entertainment Stronghold
Singapore - DIVA Universal, the leading English-language general entertainment channel in Southeast Asia is growing from strength to strength in the region and gaining a bigger share of audiences and top show ratings. While key competition has seen a downturn in ratings in the first five months of this year, DIVA has gained a 34% growth in average ratings year on year among Astro 4+ viewers, according to Nielsen in Malaysia, showing that audiences are moving to DIVA Universal for entertainment. … [Read more...] about DIVA Universal – Female Entertainment Stronghold
TV remains dominant platform in video content consumption
About 98 percent of the average five hours of daily viewing of videos in the United States are still being watched on traditional TV sets, according to the recently released Nielsen Cross-Platform Report. This means that while people are shifting to new technologies and devices that make it easier for them to watch the video they want, whenever and wherever they want, the fact remains that they are not “turning off” their TVs. TV screen remains the dominant platform on which to … [Read more...] about TV remains dominant platform in video content consumption
Digitalizing down under
New technologies such as personal video recorders (PVRs), Internet-delivered video, tablets and smartphones, coupled with rising up-take of digital terrestrial television (DTT), are increasingly impacting Australians’ TV viewing habits. According to the first Australian Multi-Screen Report – compiled collaboratively by Nielsen, and OzTAM and Regional TAM, Australia's official television audience measurement providers, traditional viewing of broadcast content remains strong but … [Read more...] about Digitalizing down under
