MUMBAI – Taiwan Excellence, from the Taiwan External Trade Development Council that honours Taiwan’s most innovative products, has announced the launch of its new advertising campaign that showcases the latest tech offerings from Taiwan to the Indian customer. The new advertising campaign launched on August 15 – India’s 72nd Independence Day and will target the aspirational multiplex crowd and will be screened across 70 PVR theatres in major metros as well on digital platforms. The … [Read more...] about Taiwan Excellence rolls out new ad campaign in India
PVR
Digitalizing down under
New technologies such as personal video recorders (PVRs), Internet-delivered video, tablets and smartphones, coupled with rising up-take of digital terrestrial television (DTT), are increasingly impacting Australians’ TV viewing habits. According to the first Australian Multi-Screen Report – compiled collaboratively by Nielsen, and OzTAM and Regional TAM, Australia's official television audience measurement providers, traditional viewing of broadcast content remains strong but … [Read more...] about Digitalizing down under
