The latest Australian Multi-Screen Report, covering the third quarter of calendar 2013, shows Australians overwhelmingly prefer live to recorded television, and that they gravitate towards the largest available screen. Overall use of the in-home television set is steady year-on-year, and people’s viewing patterns are broadening with their continued uptake of new and different screen types. Broadcast TV viewing is robust, at nearly 96 hours per Australian each month. Smaller mobile devices … [Read more...] about Report shows Australians prefer live TV viewing
OzTAM
TV reigns in Australia despite increasingly connected homes
The OzTAM and Nielsen report which covers the first quarter of 2013 shows media consumption patterns are evolving as households add new technologies. Amid the proliferation of new technologies, overall use of the main household TV set has been constant over the past three years. Television is in 99% of homes, and Australians continue to spend the majority of their screen time with the in-home TV set. While the TV set is used mostly to watch LIVE TV, new devices are used for many … [Read more...] about TV reigns in Australia despite increasingly connected homes
OzTAM extends long-term agreement with Nielsen
OzTAM has extended its contract with global information and insights company Nielsen for the supply of television audience measurement (TAM) services in five Australian metropolitan markets. The new agreement takes effect on January 1, 2015 and continues through 2017. OzTAM CEO Doug Peiffer said: "This new agreement leverages OzTAM’s substantial investments including the introduction of its Time Shift Viewing service, upgrading all panel homes to the state-of-the-art UNITAM metering system … [Read more...] about OzTAM extends long-term agreement with Nielsen
Digitalizing down under
New technologies such as personal video recorders (PVRs), Internet-delivered video, tablets and smartphones, coupled with rising up-take of digital terrestrial television (DTT), are increasingly impacting Australians’ TV viewing habits. According to the first Australian Multi-Screen Report – compiled collaboratively by Nielsen, and OzTAM and Regional TAM, Australia's official television audience measurement providers, traditional viewing of broadcast content remains strong but … [Read more...] about Digitalizing down under
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