About 98 percent of the average five hours of daily viewing of videos in the United States are still being watched on traditional TV sets, according to the recently released Nielsen Cross-Platform Report. This means that while people are shifting to new technologies and devices that make it easier for them to watch the video they want, whenever and wherever they want, the fact remains that they are not “turning off” their TVs. TV screen remains the dominant platform on which to … [Read more...] about TV remains dominant platform in video content consumption
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MediaCorp prepares for OTT trial
Singapore – MediaCorp is conducting a technical trial for its new Over-The-Top (OTT) interactive service Toggle, scheduled for the first quarter of 2012. The service will integrate online and traditional TV entertainment experiences by delivering content to the subscribers’ preferred devices - a connected TV, computer, tablet device or mobile phone, enabling the subscriber to stay connected anytime and anywhere with internet access. OTT television services like Toggle are gaining … [Read more...] about MediaCorp prepares for OTT trial
