New technologies such as personal video recorders (PVRs), Internet-delivered video, tablets and smartphones, coupled with rising up-take of digital terrestrial television (DTT), are increasingly impacting Australians’ TV viewing habits.
According to the first Australian Multi-Screen Report – compiled collaboratively by Nielsen, and OzTAM and Regional TAM, Australia’s official television audience measurement providers, traditional viewing of broadcast content remains strong but smaller, more mobile and Internet-enabled devices have also seen strong growth.
Key findings from the fourth quarter of 2011showed that; average monthly time spent viewing playback (recorded) TV content increased by 60 per cent against the same period in 2010; online video viewing rose from 2 hours and 7 minutes per month in the first quarter of 2011 to 3 hours and 27 minutes; and mobile phone viewing increased from 35 minutes in the first quarter of 2011 to 1 hour and 20 minutes.
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