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Global online ad spend leads other media in 1H2012

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Global AdView Pulse

Global online ad spend leads other media in 1H2012

October 24, 2012 by TVA Editor

Advertising is on the rise worldwide and across nearly all media types, according to Nielsen’s Global AdView Pulse report. Despite the 1.3% decline in magazine ad spending in the first half of 2012, gains in areas such as Internet (+7.2%), radio (+6.6%) and TV (+3.1%) drive the overall advertising investment to be up 2.7%. Internet advertising made a powerful surge in the emerging markets of the Middle East & Africa (+30.3%) and Latin America (+20.6 %). However, TV continues … [Read more...] about Global online ad spend leads other media in 1H2012

Other Topics: ad dollar, ad spend, ad spending, advertising, advertising spending, Asian content, asian content news, asian entertainment news, asian media news, asian streaming apps, avod news, broadcaster news, Co-Productions, Content Distribution, content news, entertainment news, format licensing, format sales, Global AdView Pulse, k-drama news, media news, Nielsen, OTT news, pay-tv news, people and appointments

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