Advertising is on the rise worldwide and across nearly all media types, according to Nielsen’s Global AdView Pulse report. Despite the 1.3% decline in magazine ad spending in the first half of 2012, gains in areas such as Internet (+7.2%), radio (+6.6%) and TV (+3.1%) drive the overall advertising investment to be up 2.7%. Internet advertising made a powerful surge in the emerging markets of the Middle East & Africa (+30.3%) and Latin America (+20.6 %). However, TV continues … [Read more...] about Global online ad spend leads other media in 1H2012
ad spend
2011 global ad spend hit $85b, says GroupM study
2011 global ad spend hit $85b, says GroupM study Internet advertising hit $84.8 billion in 2011, representing a 16 percent increase over the previous year and accounting for more than 17 percent of all global measured advertising expenditures, according to a new report from GroupM. North America led the pack in terms of overall digital ad spending with an estimated $34.5 billion; Asia-Pacific came in second with $24.8 billion followed by Western Europe with $21 billion, according to the study, … [Read more...] about 2011 global ad spend hit $85b, says GroupM study
PwC report sees digital as the new norm
Singapore – In many markets the entertainment and media (E&M) industry has been profoundly changed as the ongoing consumer migration to digital has accelerated due largely to the device revolution. It’s the ‘golden age of the digitally empowered consumer’, with the demand for digital experiences increasing and becoming the norm, according to the latest Global Entertainment & Media Outlook 2011-2015 from PricewaterhouseCoopers (PwC). While digital currently accounts for … [Read more...] about PwC report sees digital as the new norm
Asia Pacific leading improvement in ad spend – Nielsen
Amsterdam - Asia Pacific is driving the slow improvement in advertising expenditure, with 6.5 percent growth in the second quarter, while Europe and North America are still facing some challenges posed by the economic crisis. According to Nielsen's Global AdView Pulse, which reports advertising across 27 markets in Asia, North America, Europe and Africa, overall advertising expenditures decreased 6.8 percent for the first half of the year compared to the first half of 2008. However, the second … [Read more...] about Asia Pacific leading improvement in ad spend – Nielsen
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