SINGAPORE – Mediacorp announced an organisational change and key appointments to enable its pivot to consumers and create a better brand experience for them. The company is creating an integrated marketing organisation that brings together the majority of its marketing and communications personnel under the leadership of media veteran Debra Soon. Ms Soon assumes the newly created role of Chief Marketing Officer. The integrated marketing organisation will oversee … [Read more...] about Mediacorp appoints Debra Soon as Chief Marketing Officer and Irene Lim as Chief Customer Officer
Mediacorp
Mediacorp introduces new cross-screen buying solution
SINGAPORE – Mediacorp, Singapore’s media company with the widest range of media platforms, has introduced a new way of optimising video buys based on blended cost-per-viewer (CPV) across screens. The blended CPV model provides optimal reach at the most cost-effective rate across Mediacorp’s TV channels and over-the-top platform, Toggle. The solution was developed in close partnership with Mindshare and Unilever. With audiences consuming more content across multiple screens, … [Read more...] about Mediacorp introduces new cross-screen buying solution
Singapore Media Exchange takes off with new CEO on board
SINGAPORE – Singapore Media Exchange (SMX), the digital alliance between Singapore’s premium publishers Mediacorp and Singapore Press Holdings (SPH), is officially operational , under the leadership of newly appointed CEO Hari Shankar. A digital media marketing veteran, Shankar brings more than 15 years’ experience in media management to the new role. Before joining SMX, Hari was the Managing Director at Ecselis, the strategic arm of the Havas Media Group. He previously held … [Read more...] about Singapore Media Exchange takes off with new CEO on board
CJ E&M and Mediacorp closes broadcasting deals with Studio 100 Media
MUNICH – The German brand management and media companies Studio 100 Media and m4e have closed another broadcasting deal on Pay-TV rights (including SVOD) with the South Korean entertainment company CJ E&M who is picking up season 2 of the CGI series Maya the Bee (52 x 12 minutes) and the recently completed second season of the preschool CGI series Tip the Mouse (26 x 7 minutes) for South Korea. They also secured the rights to the preschool series Florrie’s Dragons (52 x 10 minutes). All … [Read more...] about CJ E&M and Mediacorp closes broadcasting deals with Studio 100 Media
MasterChef Singapore judges sizzle up the screen
SINGAPORE – Three judges are set to sizzle up the screen for MasterChef Singapore series to hunt for an amateur chef to take on the coveted cookery title in the Singapore culinary world. They are chefs Bjorn Shen, Damian D’Silva and Audra Morrice. Chef Bjorn Shen Judge Bjorn Shen, is the chef and owner of Artichoke, Singapore’s first Modern Middle Eastern restaurant, established in 2010. On screen, he holds leading roles on television shows such as Eat List Star … [Read more...] about MasterChef Singapore judges sizzle up the screen
Singtel, StarHub and Mediacorp to broadcast 2018 FIFA World Cup Russia
SINGAPORE – Singtel, StarHub and Mediacorp are collaborating for the first time to bring the 2018 FIFA World Cup Russia to football fans in Singapore. All three broadcasters will offer complete FIFA World Cup coverage at the à la carte price of S$94.16 until 22 May and S$112.35 thereafter, unchanged from FIFA World Cup™ rates four years ago. The 21st FIFA World Cup™ will take place in Russia from 14 June to 15 July 2018. Matches will be played in 12 venues across 11 … [Read more...] about Singtel, StarHub and Mediacorp to broadcast 2018 FIFA World Cup Russia