SINGAPORE – Singapore Media Exchange (SMX), the digital alliance between Singapore’s premium publishers Mediacorp and Singapore Press Holdings (SPH), is officially operational , under the leadership of newly appointed CEO Hari Shankar.
A digital media marketing veteran, Shankar brings more than 15 years’ experience in media management to the new role. Before joining SMX, Hari was the Managing Director at Ecselis, the strategic arm of the Havas Media Group. He previously held leadership roles at Paypal and Performics in Asia-Pacific.
According to comScore, Mediacorp and SPH are among the top five digital properties with the highest traffic in Singapore, collectively reaching three in four digital consumers every month. The SMX coalition brings together some of the best-known, market-leading digital brands across news, business, automotive, property, entertainment and lifestyle verticals under one roof.
Beyond Mediacorp and SPH, SMX will be extending the co-operative to other like-minded premium publishers. There is already keen interest being seen from other publishers who are seeking alternative means to monetise their traffic.