SINGAPORE – Mediacorp announced an organisational change and key appointments to enable its pivot to consumers and create a better brand experience for them.

 

The company is creating an integrated marketing organisation that brings together the majority of its marketing and communications personnel under the leadership of media veteran Debra Soon. Ms Soon assumes the newly created role of Chief Marketing Officer.

 

The integrated marketing organisation will oversee Mediacorp’s corporate branding and consumer marketing while supporting trade and affiliate marketing. Karen Yew, Head, Brand and Communications and Christina Chua, Head, Partnerships and Marketing will report to Ms Soon.