Viu, PCCW’s leading pan-regional OTT video-streaming service operating in 16 markets, today announced the launch of its first multi-market Viu Original, Secret Ingredient, together with Unilever Nutrition SEA and Indonesia, featuring some of the most renowned artistes from South Korea, Indonesia and the Philippines. The food-inspired romantic dramedy embarks on a delectable journey to enable Viu-ers to experience the notion that “love comes in and embraces all flavours’”. After the success of … [Read more...] about Viu Original, Secret Ingredient, to be launched together with Unilever Nutrition SEA and Indonesia
Unilever
Mediacorp introduces new cross-screen buying solution
SINGAPORE – Mediacorp, Singapore’s media company with the widest range of media platforms, has introduced a new way of optimising video buys based on blended cost-per-viewer (CPV) across screens. The blended CPV model provides optimal reach at the most cost-effective rate across Mediacorp’s TV channels and over-the-top platform, Toggle. The solution was developed in close partnership with Mindshare and Unilever. With audiences consuming more content across multiple screens, … [Read more...] about Mediacorp introduces new cross-screen buying solution
