SINGAPORE – Singapore Media Exchange (SMX), the digital alliance between Singapore’s premium publishers Mediacorp and Singapore Press Holdings (SPH), is officially operational , under the leadership of newly appointed CEO Hari Shankar. A digital media marketing veteran, Shankar brings more than 15 years’ experience in media management to the new role. Before joining SMX, Hari was the Managing Director at Ecselis, the strategic arm of the Havas Media Group. He previously held … [Read more...] about Singapore Media Exchange takes off with new CEO on board
SPH
SPH and StarHub renew partnership
SINGAPORE – Singapore Press Holdings (SPH) and StarHub announced the renewal and deepening of their partnership for a further two-year term following a successful two-year collaboration. The two companies will continue their tie-up in advertising sales, content creation and distribution, data analytics, and marketing. In addition, further collaboration will be explored in new areas such as healthcare, retail and education. The Memorandum of Understanding (MOU) for the … [Read more...] about SPH and StarHub renew partnership
Mediacorp and SPH in alliance
Singapore Press Holdings (SPH) and Mediacorp announced an alliance to create a new digital advertising marketplace using world-class programmatic solutions and offer brands access to a wide audience of consumers in Singapore. The two media companies signed a Memorandum of Understanding for the alliance at MES Theatre at Mediacorp. The joint venture, tentatively named Singapore Media Exchange (SMX), will commit at least two billion display and video impressions annually across a selection … [Read more...] about Mediacorp and SPH in alliance
SPH invests $6.8m in BNMS
Singapore- Singapore Press Holdings Limited (SPH) announced a S$6.8million investment into Brand New Media Singapore (BNMS). Established in Singapore in 2010, BNMS is a wholly-owned subsidiary of Brand New Media Pty Ltd (BNM), a leading video content marketing company based in Australia. This investment will combine SPH’s network of media assets and customer reach with BNMS’s proven ability in video content marketing. By offering advertisers effective video solutions for their integrated … [Read more...] about SPH invests $6.8m in BNMS
