Hong Kong – Recently renewed for a fourth season, the award-winning HBO Original Series Game Of Thrones, has been announced to return to Asia for its ten-episode third season on April 20. The series will premiere exclusively on HBO and HBO HD with brand new episodes airing weekly at the same time. The new season of Game Of Thrones can also be viewed on HBO GO along with past seasons of the series. Filmed in Northern Ireland, Croatia, Iceland and Morocco, season three of Game Of Thrones is … [Read more...] about “Game Of Thrones” returns to HBO Asia on April 20
Season two of “The MTV Show” to be driven by social media engagement
Hong Kong/Indonesia/Malaysia/Philippines/Singapore – MTV Asia has announced the return of the second season of The MTV Show – a weekly music and lifestyle show that features top-rated music videos, movies, celebrity news and popular culture – which now comes with a refreshed programming format. The new format will enable its millennial viewers to determine what goes on the show through active social media engagement such as Twitter, Facebook and Instagram. Sari Trisulo, … [Read more...] about Season two of “The MTV Show” to be driven by social media engagement
International fans of “Top Gear” get new second-screen app
When the new series of Top Gear UK returns to TV screens on BBC channels across the world next month – just days after UK transmission – a brand new second-screen app from BBC Worldwide will accompany the international broadcasts for the first time in the show’s history. The app, titled “Top Gear Bingo!”, was developed using UK-based Monterosa’s LViS platform, and encourages viewers to look out for well known phrases, cars and items synonymous with the hit … [Read more...] about International fans of “Top Gear” get new second-screen app
A+E Networks launches global digital initiative for “Mankind”
New York – A+E Networks has launched a global mobile campaign and social media initiative for Mankind The Story of All of Us, a 12-hour television event airing on HISTORY globally. A+E Networks has developed a calendar for social media platforms such as Facebook and Twitter to drive local engagement by HISTORY’s fans worldwide. The offer includes daily updates, topical interactive features such as puzzles, trivia and live Twitter chats during broadcast. The network is also creating a … [Read more...] about A+E Networks launches global digital initiative for “Mankind”
CNN and Facebook launch U.S. election interactive tool
CNN and Facebook have unveiled the Facebook-CNN Election Insights tool, which displays the real-time number of people talking about President Barack Obama, Vice President Joe Biden, presumptive Republican presidential nominee Mitt Romney and his vice presidential pick, Rep. Paul Ryan. Facebook-CNN Election Insights—found at CNN.com/FBinsights—displays dynamic, real-time charts and visualisations using Facebook Insights to gauge the volume of Facebook activity surrounding the election … [Read more...] about CNN and Facebook launch U.S. election interactive tool
Facebook is earning more per ad
London and San Francisco – Facebook's average Cost per Thousand impressions (CPM), an indicator of what Facebook earns per ad served, has increased by a significant 58 percent over the last 12 months, since the second quarter in 2011. This was revealed in the latest Global Facebook Advertising Report compiled by TBG Digital and verified by the University of Cambridge. It is the latest report examining the trends and changes in the performance of Facebook campaigns managed by TBG Digital, … [Read more...] about Facebook is earning more per ad