Mobile app marketing and retargeting platform Liftoff revealed in a report that publishers operating in the region can find significant growth opportunities, mainly due to the region being home to the world’s most engaged mobile users. However, this will be dependent on whether mobile marketers can adopt localized approaches that are needed to capitalize on opportunities within the heterogenous regional market of over 650 million people. The Liftoff 2019 Southeast Asia App Engagement Report … [Read more...] about Liftoff report shows SEA provides growth prospects for app marketers
Southeast Asia
Localised “YO! MTV Raps” series greenlit for Southeast Asia, UK, Germany, Africa
SINGAPORE – Global youth brand MTV International has greenlit local versions of its legendary hip-hop franchise YO! MTV Raps for Southeast Asia, UK, Germany and Africa. Like the original, each localised YO! will be a destination for current and new fans to discover the best in rap music and hip hop culture. Reinvented for the current generation of hip hop fans around the world, each international YO! will be anchored by two local presenters and feature regional emerging artists, … [Read more...] about Localised “YO! MTV Raps” series greenlit for Southeast Asia, UK, Germany, Africa
HOOQ unveils expansion plans including pay TV
SINGAPORE/INDONESIA – Asia’s largest video-on-demand service HOOQ has announced the roll-out of over 20 pay TV channels to their premium offering, in partnership with some of the biggest content brands in the industry. The “skinny bundle”, including leading channels such as Discovery Channel, TLC, Hits, tvN, AFC, DreamWorks, History Channel and over 15 more top rated channels will be introduced in this first phase, with more channels to be announced shortly. In an unprecedented … [Read more...] about HOOQ unveils expansion plans including pay TV
AMC Networks chooses Planetcast’s Cloud.X playout platform to power Asia operations
NEW DELHI – Indian TV broadcast technologies leader Planetcast Media Services has announced that AMC Networks International (AMCNI) Asia-Pacific has deployed the company’s innovative cloud playout and distribution platform Cloud.X to power its channel operations in Asia. Through the symbiotic partnership, Planetcast is engaging its latest cloud platform to playout and distribute five HD channels of AMCNI in Southeast Asia. “In an ever-evolving entertainment environment, we are … [Read more...] about AMC Networks chooses Planetcast’s Cloud.X playout platform to power Asia operations
Blue Ant Media inks new deals across Southeast Asia
SINGAPORE – Global content producer, distributor and channel operator Blue Ant Media has announced a crop of new carriage deals for international linear channels, Blue Ant Entertainment and Blue Ant Extreme, across 12 countries in Southeast Asia. Blue Ant Entertainment is a general entertainment channel featuring hit series and late-night television, that air day-and-date with the U.S. and U.K. markets, including: Bull, The X Factor UK, Entertainment Tonight, The Late Show with … [Read more...] about Blue Ant Media inks new deals across Southeast Asia
Bomanbridge Media’s lifestyle titles reaches Southeast Asia
Singapore - Bomanbridge Media, a Singapore-based content distribution and production agency announced multiple distribution sales for lifestyle titles John Torode’s Korean Food Tour, My Floating Home, Top Travel and On The Go. Bomanbridge sales include pan regional broadcaster National Geographic Asia, who picked up the ten-part, multi partner-funded series John Torode’s Korean Food Tour, distributed internationally by Argonon International. The series is a co-production between Denhams … [Read more...] about Bomanbridge Media’s lifestyle titles reaches Southeast Asia
Ad – After Content
