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International fans of “Top Gear” get new second-screen app

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International fans of “Top Gear” get new second-screen app

February 1, 2013 by TVA Editor

When the new series of Top Gear UK returns to TV screens on BBC channels across the world next month – just days after UK transmission – a brand new second-screen app from BBC Worldwide will accompany the international broadcasts for the first time in the show’s history.

The app, titled “Top Gear Bingo!”, was developed using UK-based Monterosa’s LViS platform, and encourages viewers to look out for well known phrases, cars and items synonymous with the hit motoring entertainment programme, ticking them off on their screens in a similar style to a traditional bingo game. The free-to-play web app is accessible via the local BBC channel’s website where viewers can invite friends to join them through Facebook, comparing scores while playing along with the LIVE broadcast. A brand new game is available with every episode.

Tom McDonnell, Commercial Director at Monterosa, said, “LViS is our versatile platform that allows us to quickly and economically develop fantastic second-screen apps that can live anywhere and scale globally. Working with BBC Worldwide, we’re giving fans a way to enhance their viewing experience and broadcasters a new way to activate sponsorships and to create additional advertising opportunities through the second-screen. It’s an exciting time for second-screen and we’re proud that LViS is becoming the best way to make and deploy global apps for mainstream TV shows.”

Top Gear is one of BBC Worldwide’s flagship global brands, and was recently named the Most Watched Factual Programme in the World by the Guinness World Records. The original format has been sold to over 240 territories, with local formats in the USA, South Korea and China.

Other Topics: Asian content, asian content news, asian entertainment news, asian media news, asian streaming apps, avod news, BBC, BBC Worldwide, broadcaster news, China, Co-Productions, Content Distribution, content news, Facebook, Guinness World Records, Monterosa’s LViS platform, Most Watched Factual Programme in the World, South Korea, The Amazing Race Australia, Tom McDonnell, Top Gear, Top Gear Bingo, UK, USA, web app

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