Mumbai – Reliance Broadcast Network and CBS Studios International has launched a Hindi feed of their premium JV English Entertainment Channel – BIG CBS Prime. With its Hindi feed, BIG CBS PRIME becomes the only international English General Entertainment Channel with a multi-lingual feed, offering global content to the top eight metros first. This will then extend to all 38 cities of DAS Phase II as digitisation rolls out there. Phase I of digitisation in India has been successfully … [Read more...] about BIG CBS PRIME launches Hindi feed
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Reliance Broadcast Network launches BIG CBS LOVE campaign
Mumbai – Reliance Broadcast Network and CBS Studios International have embarked on a joint venture channel, BIG CBS LOVE, taking advantage of the impending digitisation with the launch of its campaign ‘Subscribe To Love On Your Set Top Box’. The campaign is launched on the back of Reliance Broadcast Network’s very successful campaign ‘Choose Your Set-Top-Box Wisely’, which aims to increase awareness about digitisation and empower consumers with information, … [Read more...] about Reliance Broadcast Network launches BIG CBS LOVE campaign
BIG CBS Love launches on Dish TV
Mumbai – BIG CBS Networks Pvt. Ltd. – the joint venture between Reliance Broadcast Network Ltd. and CBS Studios International, is offering international women’s channel BIG CBS Love on Dish TV. This follows BIG CBS Prime, which launched on the platform the week before. With this, Dish TV, Asia’s largest DTH Company, will now distribute both Prime and Love to its 12.5 million audience base. This will also take the total reach of Love to 42.5 million homes across … [Read more...] about BIG CBS Love launches on Dish TV
BIG CBS Networks enters Sri Lanka
Mumbai – BIG CBS Networks has expanded its reach into the South Asian Association for Regional Cooperation (SAARC) region, beginning with Sri Lanka. The company is targeting the 15-years old and above English speaking audiences, with its three channel bouquet – BIG CBS Prime, BIG CBS Love and BIG CBS Spark. The channels will be available across the country’s cable platforms and key hotels in the English language. They will initially be distributed with the biggest cable … [Read more...] about BIG CBS Networks enters Sri Lanka
BloombergUTV joins RBNL
Mumbai – BloombergUTV, a business news channel, has come on board Reliance Broadcast Network Ltd’s (RBNL) distribution portfolio. The channel will be launched through a joint venture with Germany’s RTL Group. It will be available on major DTH platforms such as Reliance Digital TV, Tata Sky, VideoCon, AirTel and Dish TV. This move further strengthens the television profile of RBNL, which currently includes the three BIG CBS channels – BIG CBS Prime, Love and Spark, and the … [Read more...] about BloombergUTV joins RBNL
New Punjabi channel in India
India – BIG CBS Networks is launching the fourth channel from its stable, Spark Punjabi, on 14 January. The company previously launched three channels - BIG CBS PRIME, BIG CBS LOVE and BIG CBS SPARK, in the country. Targeting the 15-years old and above audience, the channel will broadcast the latest seasons of international shows such as Jerry Springer, Hawaii Five-O and America’s Next Top Model, all dubbed in Punjabi. The channel will also feature a mix of Punjabi music and local … [Read more...] about New Punjabi channel in India