Mumbai – As India gears for phase II of digitisation, Reliance Broadcast Network has launched the consumer awareness campaign “Choose Your Set Top Box Wisely” (Samajdhari se Chune, Apna Set Top Box). The 12-week campaign which launched on April 1st, is designed to empower consumers with information on digitisation. The campaign, which initially rolled out across the four metros, now extends across 38 cities in DAS phase II. The campaign will play in both the Hindi and English … [Read more...] about India’s Reliance takes consumer awareness campaign across 38 cities
RBNL
BloombergUTV joins RBNL
Mumbai – BloombergUTV, a business news channel, has come on board Reliance Broadcast Network Ltd’s (RBNL) distribution portfolio. The channel will be launched through a joint venture with Germany’s RTL Group. It will be available on major DTH platforms such as Reliance Digital TV, Tata Sky, VideoCon, AirTel and Dish TV. This move further strengthens the television profile of RBNL, which currently includes the three BIG CBS channels – BIG CBS Prime, Love and Spark, and the … [Read more...] about BloombergUTV joins RBNL
