Mumbai – Reliance Broadcast Network and CBS Studios International has launched a Hindi feed of their premium JV English Entertainment Channel – BIG CBS Prime.

With its Hindi feed, BIG CBS PRIME becomes the only international English General Entertainment Channel with a multi-lingual feed, offering global content to the top eight metros first. This will then extend to all 38 cities of DAS Phase II as digitisation rolls out there.

Phase I of digitisation in India has been successfully implemented and Phase II offers an emerging opportunity which will unleash new potential for the television industry.

According to the channel, its current reach across seven metros (CS 4+) stands at 1.9 million people. The reach through this new Hindi feed is expected to grow to more than 10 million (CS 4+) viewers.  

The Hindi feed of BIG CBS Prime will see a multi-media marketing campaign coming into play, activating all platforms ranging television, radio, print, outdoor and digital, with a special focus on on-ground activations to ensure audience engagement. 

The channel is available across all major digital cable networks and leading DTH players.