Mumbai – As India gears for phase II of digitisation, Reliance Broadcast Network has launched the consumer awareness campaign “Choose Your Set Top Box Wisely” (Samajdhari se Chune, Apna Set Top Box). The 12-week campaign which launched on April 1st, is designed to empower consumers with information on digitisation. The campaign, which initially rolled out across the four metros, now extends across 38 cities in DAS phase II. The campaign will play in both the Hindi and English … [Read more...] about India’s Reliance takes consumer awareness campaign across 38 cities
Choose Your Set Top Box Wisely
Reliance Broadcast Network launches BIG CBS LOVE campaign
Mumbai – Reliance Broadcast Network and CBS Studios International have embarked on a joint venture channel, BIG CBS LOVE, taking advantage of the impending digitisation with the launch of its campaign ‘Subscribe To Love On Your Set Top Box’. The campaign is launched on the back of Reliance Broadcast Network’s very successful campaign ‘Choose Your Set-Top-Box Wisely’, which aims to increase awareness about digitisation and empower consumers with information, … [Read more...] about Reliance Broadcast Network launches BIG CBS LOVE campaign
Big CBS Spark enhances music offering with Universal Music alliance
Mumbai – Big CBS Spark has entered a strategic alliance with Universal Music to bring its young audiences a wider collection of the best global music. The partnership will allow audiences of Big CBS Spark immediate access to Universal Music’s expansive library, while at the same time offering Universal Music a platform to expand its reach in India. Fresh music blocks ranging from hip-hop, rock, pop, folk, world, brass, chamber music, and latest hits from Universal Music will enhance … [Read more...] about Big CBS Spark enhances music offering with Universal Music alliance
