New York - Viacom Inc. and Twitter announced a partnership to deliver social video advertising campaigns around the most popular shows and biggest events throughout Viacom's network portfolio, which includes MTV, VH1, CMT, Nickelodeon, COMEDY CENTRAL, TV Land, Spike and more. Viacom is the latest media company to join the Twitter Amplify programme. The partnership will launch with the 2013 MTV Video Music Awards, during which MTV will deliver real-time, sponsor-supported … [Read more...] about Viacom and Twitter partner to deliver social video campaigns for marquee shows and events
Season two of “The MTV Show” to be driven by social media engagement
Hong Kong/Indonesia/Malaysia/Philippines/Singapore – MTV Asia has announced the return of the second season of The MTV Show – a weekly music and lifestyle show that features top-rated music videos, movies, celebrity news and popular culture – which now comes with a refreshed programming format. The new format will enable its millennial viewers to determine what goes on the show through active social media engagement such as Twitter, Facebook and Instagram. Sari Trisulo, … [Read more...] about Season two of “The MTV Show” to be driven by social media engagement
MIPCube unveiled
Paris – MIPCube 2013 will feature many of the leading innovators in the digital content space through a rich line-up of events & conferences, which includes speakers from Twitter, Warner Bros. and Machinima, a new Brands and Content Masterclass and the inaugural Women in Tech and Media networking breakfast. An integral part of MIPTV, the world’s content market, MIPCube takes place in Cannes from April 8-11. As part of a series of inspiring case studies, Dan Biddle, Head of … [Read more...] about MIPCube unveiled
“Hawaii Five-0” lets viewers pick episode’s ending
CBS has announced that viewers will be able to choose the ending of an upcoming episode of Hawaii Five-0, as the show airs live. The episode, airing January 14, is about the investigation of the death of an O'ahu State University professor. The suspects are his boss, his teaching assistant and a student who was caught cheating. Viewers will be able to vote on CBS.com and Twitter (using the hashtags #theBoss, #theTA and #theStudent) during the broadcast. The votes will be tallied immediately and … [Read more...] about “Hawaii Five-0” lets viewers pick episode’s ending
A+E Networks launches global digital initiative for “Mankind”
New York – A+E Networks has launched a global mobile campaign and social media initiative for Mankind The Story of All of Us, a 12-hour television event airing on HISTORY globally. A+E Networks has developed a calendar for social media platforms such as Facebook and Twitter to drive local engagement by HISTORY’s fans worldwide. The offer includes daily updates, topical interactive features such as puzzles, trivia and live Twitter chats during broadcast. The network is also creating a … [Read more...] about A+E Networks launches global digital initiative for “Mankind”
Viacom set to host international music scene with MTV World Stage Live In Malaysia 2012
Kuala Lumpur – For the fourth consecutive year, MTV World Stage will be hosted by Malaysia, as a collaboration between The Malaysia Convention and Exhibition Bureau (MyCEB) and Viacom International Media Networks. MTV World Stage Live In Malaysia 2012, which will feature crowd-pullers like Justin Bieber and Jay Park, will place Malaysia on the global map as a hub of Southeast Asian music festivals, and will increase brand presence among the younger generation in the country, said Chief … [Read more...] about Viacom set to host international music scene with MTV World Stage Live In Malaysia 2012
