London – The key finding in “The New Social TV – on Snapchat”, a television innovation report published this week by digital media research company Futurescape is the first critical appraisal of how major television broadcasters are innovating original Social TV content and formats, partnering with Snapchat.

It highlights that the new Social TV is emerging from the television industry, via Snapchat. This is in marked contrast with the first, early 2010s generation, which was driven by VC-funded technology startups and Twitter.